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Abstract

This study examines participatory culture and fan activism practices within the NCTzen fandom community through the X (Twitter) account “Hijau Bersama Indonesia” during the August 2025 Demonstration. This study stems from the growing phenomenon of fandoms that are no longer limited to entertainment consumption, but also play a role as social actors in responding to environmental and humanitarian issues in the digital space. This research uses a qualitative approach with a virtual ethnography (netnography) method. Data was collected through online observation, in-depth interviews with actively involved fans, and digital documentation in the form of posts and interactions on the X account “Hijau Bersama Indonesia”. The results of the study show that participatory culture practices are manifested through affiliation, expression, collaborative problem solving, and content circulation. In addition, this study identifies two forms of fan activism, namely charity-based participation and politically-driven activism, which are carried out collectively based on digital solidarity.

Bahasa Abstract

Penelitian ini bertujuan untuk menganalisis praktik participatory culture dan fan activism dalam komunitas fandom NCTzen melalui akun X (Twitter) "Hijau Bersama Indonesia" pada momentum Aksi Demo Agustus 2025. Fenomena ini relevan dikaji mengingat fandom kontemporer kini berperan sebagai aktor sosial yang aktif merespons isu lingkungan dan kemanusiaan di ruang digital, melampaui fungsi konsumsi hiburan semata. Penelitian menggunakan pendekatan kualitatif dengan metode netnografi; data diperoleh melalui observasi daring, wawancara mendalam dengan penggemar yang terlibat aktif, serta dokumentasi digital berupa unggahan dan interaksi di akun tersebut. Hasil penelitian menunjukkan bahwa participatory culture terwujud melalui empat praktik utama: afiliasi, ekspresi, pemecahan masalah kolaboratif, dan sirkulasi konten. Penelitian ini juga mengidentifikasi dua bentuk fan activism, yakni charity-based participation dan politically-driven activism, yang dijalankan secara kolektif berbasis solidaritas digital. Temuan ini berkontribusi pada pemahaman bahwa identitas fandom dapat menjadi modal sosial dalam gerakan sipil berbasis platform digital.

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