Abstract
The use of a language in a linguistic landscape outside its native environment tends to evoke attitudinal stances among individuals in the society. This phenomenon can be observed across Little Tokyo Blok M, Jakarta where Japanese language is widely used on restaurant signs. This master thesis discusses the language attitude of sign readers toward the utilization of Japanese in the area to identify the emerged language attitude and to explain the influencing factors. The study is conducted in mixed methods. The quantitative method (societal treatment approach) examines the statistics of language signs found in Japanese restaurant in regards to their multilingualism and code preference. On the other hand, the qualitative method (direct approach) explores the visitors’ responses during sosiolinguistic interviews to understand the cognitive process behind their attitude. The results show that the language attitude toward Japanese as a foreign language in the Little Tokyo is positive in nature. The positivity is reflected both on the triadic components of the attitude and across the various contexts of signage. Further, the notions of exoticism and authenticity concerning Japanese and its associations are found to be the influencing factors in two different parts of the attitude formation process. Contrary to the existing cognitive model, those parts are found to work simultaneously in determining the characteristics of the language attitude. Bringing forth empirical novelty and theoretical challenge, this thesis could serve as a valuable foundation or reference for further studies.
Bahasa Abstract
Penggunaan suatu bahasa dalam lanskap linguistik di luar lingkungan jatinya dapat membentuk pandangan tertentu pada individu di masyarakat. Fenomena ini dapat diamati di Little Tokyo Blok M, Jakarta yang memperlihatkan penggunaan Jepang secara meluas pada tanda-tanda di restoran.Tesis magister ini membahas sikap bahasa pembaca tanda terhadap penggunaan bahasa Jepang di kawasan tersebut dengan tujuan untuk mengidentifikasi sikap bahasa yang berkembang dan untuk menjelaskan faktor yang memengaruhinya. Kajian ini dilakukan dalam metode campuran. Metode kuantitatif (pendekatan perlakuan masyarakat) menelaah data statistik tanda bahasa dari restoran Jepang terkait dengan aspek multilingualisme dan preferensi bahasa di dalamnya. Di sisi lain, metode kualitatif (pendekatan langsung) membedah respons pengunjung pada wawancara sosiolinguistik untuk memahami proses kognitif di balik sikap mereka. Hasil penelitian menunjukkan bahwa sikap bahasa terhadap bahasa Jepang sebagai bahasa asing di Little Tokyo bersifat positif. Positivitas ini tercermin baik pada komponen triadik pembentuk sifat maupun dalam berbagai konteks penggunaan tanda. Lebih lanjut, nosi eksotisme dan autentisitas mengenai bahasa Jepang dan asosiasinya didapati sebagai faktor pemengaruh dalam dua bagian berbeda pada proses pembentukan sikap. Berbeda dengan model kognitif yang ada, bagian-bagian tersebut ditemukan bekerja secara bersamaan dalam menentukan karakteristik sikap bahasa. Dengan kebaruan empiris dan tantangan teoretis yang disajikan, tesis ini dapat menjadi pijakan atau acuan berharga untuk pengkajian lanjutan.
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Recommended Citation
Syahid, Abdurrahman. 2025. SIKAP BAHASA PEMBACA TANDA TERHADAP BAHASA JEPANG DALAM LANSKAP LINGUISTIK LITTLE TOKYO BLOK M. Paradigma: Jurnal Kajian Budaya 15, no. 1 (April). 10.17510/paradigma.v15i1.1646.
