June
Research Articles
The Drivers of Repurchase Intention During The Corona Pandemic: An Examination of Gender Difference
Wahyuningsih Wahyuningsih, Hanny Nasution, Yulia H. Yeni, and Ratna Roostika
https://doi.org/10.21002/amj.v14i1.1149
For Mod’s Sake! The Role of Perceived Brand Image, Brand Identification, and Online Community Environments in Building Brand Love
Ferdian Hendrasto
https://doi.org/10.21002/amj.v14i1.1147
Revisiting Integrated Mobile Advertising Model in Indonesia: A Replication Study
Naufal Pradipta, Adhi S. Santoso, and Liza Agustina M. Nelloh
https://doi.org/10.21002/amj.v14i1.1148
The Elements of Brand Anthropomorphism: Qualitative Investigation Into Local Brands Amongst Young Adult Consumers
Iin Mayasari and Handrix C. Haryanto
https://doi.org/10.21002/amj.v14i1.1150
The Use of Technology Acceptance Model to Explain Brand Attitude and Loyalty Intention in E-Commerce: The Gamification Case
Nadia N. Sari
https://doi.org/10.21002/amj.v14i1.1151
Antecedents of Customer Brand Engagement Affecting Customer Satisfaction, Trust, and Commitments in Forming Loyalty and Word of Mouth in Indonesia
Unik D. Lestari and Tantri Yanuar R. Syah
https://doi.org/10.21002/amj.v14i1.1152
The Role of Browsing in The Relationship Between Online Reviews to Impulse Buying
Rifelly Dewi Astuti and Sara Almira Nindyaswari
https://doi.org/10.21002/amj.v14i1.1170
