Most Popular Papers *
Fandom Power: Examining Customer Engagement, Attitudes, and Purchase Intentions in K-Pop Fandom-Brand Collaborations
Raffi Fairuza Tertiano and Imam Salehudin
https://doi.org/10.7454/amj.v15i1.1208
The Influence of Social Media Interactions on Consumer Behavior in Influencer vs. User-Generated Destination Content: The Role of Source and Content Factors
Elmira Listiawardany and Rifelly Dewi Astuti
https://doi.org/10.7454/amj.v17i2.1252
Does Live Stream Selling Affect Customer Engagement and Purchase Intention? The Shopee Live Platform Case Study
Arisman Arisman and Imam Salehudin
https://doi.org/10.21002/amj.v14i2.1201
Offline Fashion Shopping Trends: Factors Influencing Millennial and Gen Z Purchase Decisions
Muhammad Alfikri, Ma'mun Sarma, and Irni Rahmayani Johan
https://doi.org/10.7454/amj.v18i1.1309
The Study of Relationship among Experiential Marketing, Service Quality, Customer Satisfaction, and Customer Loyalty
Puti Ara Zena and Aswin Dewanto Hadisumarto
https://doi.org/10.21002/amj.v4i1.2030
Does Customer Expectation Affect Customer Experience? - Evidence from Nigerian Hospitality Industry
Adeyemi Abdulwasiu Adebayo and Abdulazeez Alhaji Salau
https://doi.org/10.7454/amj.v18i1.1306
The Impact of Social Media Activities on ‘Labubu the Monsters' Brand Awareness and Brand Image
Grace Javiera Sadihin, Patricia Evelyn Angelika, I Ketut Rangga Wardana Putra, Fari Agil Aryaputra, and Theodorus Otniel
https://doi.org/10.7454/amj.v17i2.1290
THE EFFECT OF PERCEIVED VALUE AND MOBILE GAME LOYALTY ON IN-APP PURCHASE INTENTION IN MOBILE GAME IN INDONESIA (CASE STUDY: MOBILE LEGEND AND LOVE NIKKI)
Luh Dyah Purnami and Anna Amalyah Agus
https://doi.org/10.21002/amj.v12i1.12887
The Influence of Social Media Marketing on Purchase Decision through Brand Image and Brand Trust on Larutan Penyegar Cap Badak
Radya Ayu Krisnandiva, Popong Nurhayati, and Lilik Noor Yuliati
https://doi.org/10.7454/amj.v16i1.1245
* Based on the average number of full-text downloads per day since the paper was posted.
» Updated as of 06/28/26.
