Most Popular Papers *
Does Live Stream Selling Affect Customer Engagement and Purchase Intention? The Shopee Live Platform Case Study
Arisman Arisman and Imam Salehudin
https://doi.org/10.21002/amj.v14i2.1201
Determinants of Female Labor Force Participation
Adiqa Qausar Kiani
https://doi.org/10.21002/amj.v1i2.1986
THE EFFECT OF PERCEIVED VALUE AND MOBILE GAME LOYALTY ON IN-APP PURCHASE INTENTION IN MOBILE GAME IN INDONESIA (CASE STUDY: MOBILE LEGEND AND LOVE NIKKI)
Luh Dyah Purnami and Anna Amalyah Agus
https://doi.org/10.21002/amj.v12i1.12887
Neuromarketing Study: The Effect of Jingle on Consumer Behavior
Hilman Fauzi, Rafif Rizqullah, Maya Ariyanti, and Ivy Anindhita Hadyningtyas
https://doi.org/https://doi.org/10.21002/amj.v14i2.1204
The Study of Relationship among Experiential Marketing, Service Quality, Customer Satisfaction, and Customer Loyalty
Puti Ara Zena and Aswin Dewanto Hadisumarto
https://doi.org/10.21002/amj.v4i1.2030
Factors Affecting the Recognition of International Opportunities by SME Entrepreneurs: Case Studies from the Creative Industries in Indonesia
Novika Candra Astuti, Intan Widuri Sakti, Agatha Rinta Suhardi, Oktora Yogi Sari, Desy Oktaviani, and Zakiah Darajat
The Use of Technology Acceptance Model to Explain Brand Attitude and Loyalty Intention in E-Commerce: The Gamification Case
Nadia N. Sari
https://doi.org/10.21002/amj.v14i1.1151
THE ANALYSIS OF GREEN MARKETING AND BRAND IMAGE ON REPEAT PURCHASE ON CONSUMERS OF COFFEE SHOP IN BANDUNG
Yulia Nur Hasanah and Fauzan Aziz
https://doi.org/10.21002/amj.v13i1.13215
The Role of Browsing in The Relationship Between Online Reviews to Impulse Buying
Rifelly Dewi Astuti and Sara Almira Nindyaswari
https://doi.org/10.21002/amj.v14i1.1170
MINDFUL CONSUMPTION BEHAVIOR ON SECOND-HAND FASHION PRODUCTS: INTERVARIABLE INFLUENCE ANALYSIS OF STIMULUS-ORGANISM-RESPONSE (S-O-R) MODEL
Diyang Risma Gabriella, Ramses Wardhana Hardjanto, Muhammad Fadhil Mawaridi, Muhammad Naufal Harits, and Luh Dyah Purnami
https://doi.org/10.21002/amj.v13i1.13229
* Based on the average number of full-text downloads per day since the paper was posted.
» Updated as of 10/20/24.
