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Determinants of Brand Equity of Services: A Verification Approach in the Banking Industry in Malaysia
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100% Love Indonesia: Role of Government Campaign to Promote Local Products in Indonesia
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Achievement as Gift and Prestige: Formulating Anticipated Emotion of Others as New Determinant of Consumer Motivation
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Adoption of Mobile Apps: The Role of Experience
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A Emprical Investigation on Service Failure and Recovery at Retailing Bank in Vietnam
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A meta-analysis of customer loyalty in the banking Services
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A Model of Service Marketing in Port Services: Empirical Study in PT Pelabuhan Indonesia II (Persero), Tanjung Priok Branch
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Analysis Effect of Environment Attitude, Health Consciousness and Knowledge in Developing Product Perception and Intention to Buy (A Study on Organic Food Product)
Widyasari Widyasari and Jony Oktavian Haryanto
https://doi.org/10.21002/amj.v2i2.1996

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Analysis of Relationship between Pioneer Brand Status and Consumer’s Attitude toward a Brand (Case on Yamaha Automatic vs. Honda Automatic Transmission Motorcycle in Indonesia)
Arga Hananto and Taryadi Taryadi
https://doi.org/10.21002/amj.v3i1.2020