Most Popular Papers *
The Implications of Religiosity and Complementary Determinants on the Repurchase Intention of Halal-Certified Food in Indonesia 2024
Jihan Luthfiyyah Siregar and Nurdin Sobari
https://doi.org/10.7454/amj.v17i1.1265
Does Live Stream Selling Affect Customer Engagement and Purchase Intention? The Shopee Live Platform Case Study
Arisman Arisman and Imam Salehudin
https://doi.org/10.21002/amj.v14i2.1201
From Virtual to Reality: The Influence of Digital Engagement and Memorable Experiences on Tourist Revisit Intentions
Tz-Li Wang and Muhammad Azizurrohman
https://doi.org/10.7454/amj.v16i2.1264
Exploring the Dynamics of Umbrella Brand and House of Brand Strategies on Organizational Performance: A Comparative Analysis
OLALEKAN EZEKIEL AJAYI
https://doi.org/10.7454/amj.v16i2.1250
Satisfaction as a mediator between perceptions of service quality and loyalty related to the Indonesian Social Security Mobile app
Tengku Ezni Balqiah, Roswita Nilakurnia, Rifelly Dewi Astuti, Permata Wulandari, Arief Dahyan Supriadi, Tarimantan Sanberto Saragih, Eldest Augustin, Fadly Eka Pradana, Fergie S. Mahaganti, An Nisa Pramasanti, and Rendra Hymne Fajar Hutabarat
https://doi.org/10.7454/amj.v17i1.1254
Effect of Influencer Marketing Strategy On Consumer behaviour In Fast Moving Consumer Goods firms In Ghana
Pearl Fafa Bansah, Vanessa Gaffar, Disman Disman, and Ayu Krishna Yuliawati
https://doi.org/10.7454/amj.v15i2.1194
Fandom Power: Examining Customer Engagement, Attitudes, and Purchase Intentions in K-Pop Fandom-Brand Collaborations
Raffi Fairuza Tertiano and Imam Salehudin
https://doi.org/10.7454/amj.v15i1.1208
Study of Religiosity Animosity and Consumer Efficacy on Participation in Boycott Affiliation of Israeli Products: The Moderating Role of Xenocentrism
Ramadania ramadania, Muhammad Zaki Afifi, Didik Muhammad Nur Haris, Abid Taufiqurrahman, and Sri Syabanita Elida
https://doi.org/10.7454/amj.v17i1.1280
The Role of Live Streaming in Building Consumer Trust, Engagement, and Purchase Intention in Indonesian Social Commerce Thrift Clothes Sellers
Amyra Salsabela Yasser and Gita Gayatri
https://doi.org/https://doi.org/10.7454/amj.v15i2.1224
The Study of Relationship among Experiential Marketing, Service Quality, Customer Satisfaction, and Customer Loyalty
Puti Ara Zena and Aswin Dewanto Hadisumarto
https://doi.org/10.21002/amj.v4i1.2030
* Based on the average number of full-text downloads per day since the paper was posted.
» Updated as of 07/07/25.
