Most Popular Papers *
Fandom Power: Examining Customer Engagement, Attitudes, and Purchase Intentions in K-Pop Fandom-Brand Collaborations
Raffi Fairuza Tertiano and Imam Salehudin
https://doi.org/10.7454/amj.v15i1.1208
Does Live Stream Selling Affect Customer Engagement and Purchase Intention? The Shopee Live Platform Case Study
Arisman Arisman and Imam Salehudin
https://doi.org/10.21002/amj.v14i2.1201
The Influence of Social Media Interactions on Consumer Behavior in Influencer vs. User-Generated Destination Content: The Role of Source and Content Factors
Elmira Listiawardany and Rifelly Dewi Astuti
https://doi.org/10.7454/amj.v17i2.1252
The Study of Relationship among Experiential Marketing, Service Quality, Customer Satisfaction, and Customer Loyalty
Puti Ara Zena and Aswin Dewanto Hadisumarto
https://doi.org/10.21002/amj.v4i1.2030
The Impact of Social Media Activities on ‘Labubu the Monsters' Brand Awareness and Brand Image
Grace Javiera Sadihin, Patricia Evelyn Angelika, I Ketut Rangga Wardana Putra, Fari Agil Aryaputra, and Theodorus Otniel
https://doi.org/10.7454/amj.v17i2.1290
THE EFFECT OF PERCEIVED VALUE AND MOBILE GAME LOYALTY ON IN-APP PURCHASE INTENTION IN MOBILE GAME IN INDONESIA (CASE STUDY: MOBILE LEGEND AND LOVE NIKKI)
Luh Dyah Purnami and Anna Amalyah Agus
https://doi.org/10.21002/amj.v12i1.12887
Determinants of Female Labor Force Participation
Adiqa Qausar Kiani
https://doi.org/10.21002/amj.v1i2.1986
From Fashion to Electronics: Analyzing Shopee Indonesia Email Marketing Content Across Different Product Categories
Tri Anita Rahayu, Irmawan Rahyadi, and La Mani La Mani
https://doi.org/10.7454/amj.v17i2.1275
The Role of Live Streaming in Building Consumer Trust, Engagement, and Purchase Intention in Indonesian Social Commerce Thrift Clothes Sellers
Amyra Salsabela Yasser and Gita Gayatri
https://doi.org/https://doi.org/10.7454/amj.v15i2.1224
Effect of Influencer Marketing Strategy On Consumer behaviour In Fast Moving Consumer Goods firms In Ghana
Pearl Fafa Bansah, Vanessa Gaffar, Disman Disman, and Ayu Krishna Yuliawati
https://doi.org/10.7454/amj.v15i2.1194
* Based on the average number of full-text downloads per day since the paper was posted.
» Updated as of 04/07/26.
