Most Popular Papers *
Does Live Stream Selling Affect Customer Engagement and Purchase Intention? The Shopee Live Platform Case Study
Arisman Arisman and Imam Salehudin
https://doi.org/10.21002/amj.v14i2.1201
The Role of Live Streaming in Building Consumer Trust, Engagement, and Purchase Intention in Indonesian Social Commerce Thrift Clothes Sellers
Amyra Salsabela Yasser and Gita Gayatri
https://doi.org/https://doi.org/10.21002/amj.v15i2.1224
Neuromarketing Study: The Effect of Jingle on Consumer Behavior
Hilman Fauzi, Rafif Rizqullah, Maya Ariyanti, and Ivy Anindhita Hadyningtyas
https://doi.org/https://doi.org/10.21002/amj.v14i2.1204
Determinants of Female Labor Force Participation
Adiqa Qausar Kiani
https://doi.org/10.21002/amj.v1i2.1986
The Use of Technology Acceptance Model to Explain Brand Attitude and Loyalty Intention in E-Commerce: The Gamification Case
Nadia N. Sari
https://doi.org/10.21002/amj.v14i1.1151
THE EFFECT OF PERCEIVED VALUE AND MOBILE GAME LOYALTY ON IN-APP PURCHASE INTENTION IN MOBILE GAME IN INDONESIA (CASE STUDY: MOBILE LEGEND AND LOVE NIKKI)
Luh Dyah Purnami and Anna Amalyah Agus
https://doi.org/10.21002/amj.v12i1.12887
How Do Firms Use Social Media: Topic Modeling of Twitter Brand Posts of Four Indonesian Skincare Brands
Annisafira L. Lestari and Arga Hananto
https://doi.org/https://doi.org/10.21002/amj.v15i2.1168
The Role of Browsing in The Relationship Between Online Reviews to Impulse Buying
Rifelly Dewi Astuti and Sara Almira Nindyaswari
https://doi.org/10.21002/amj.v14i1.1170
MINDFUL CONSUMPTION BEHAVIOR ON SECOND-HAND FASHION PRODUCTS: INTERVARIABLE INFLUENCE ANALYSIS OF STIMULUS-ORGANISM-RESPONSE (S-O-R) MODEL
Diyang Risma Gabriella, Ramses Wardhana Hardjanto, Muhammad Fadhil Mawaridi, Muhammad Naufal Harits, and Luh Dyah Purnami
https://doi.org/10.21002/amj.v13i1.13229
The Study of Relationship among Experiential Marketing, Service Quality, Customer Satisfaction, and Customer Loyalty
Puti Ara Zena and Aswin Dewanto Hadisumarto
https://doi.org/10.21002/amj.v4i1.2030
* Based on the average number of full-text downloads per day since the paper was posted.
» Updated as of 03/17/24.
