ASEAN Marketing Journal is a national-level journal in Indonesia that is published by Management Research Center, Department of Management, Faculty of Economics, Universitas Indonesia.
AMJ, as the abbreviation of ASEAN Marketing Journal, had firstly launched in 2009. Until now, we already had 18 issues with twice a year of publishing in June and December.
In 2018, we had just re-new our accreditation with a B score from the Ministry of Research, Technology and Higher Education of the Republic of Indonesia. It is considered as good for national-level journal
Current Issue: Volume 17, Number 2 (2025) December (2025)
Research Articles
The Influence of Social Media Interactions on Consumer Behavior in Influencer vs. User-Generated Destination Content: The Role of Source and Content Factors
Elmira Listiawardany and Rifelly Dewi Astuti
https://doi.org/10.7454/amj.v17i2.1252
From Fashion to Electronics: Analyzing Shopee Indonesia Email Marketing Content Across Different Product Categories
Tri Anita Rahayu, Irmawan Rahyadi, and La Mani La Mani
https://doi.org/10.7454/amj.v17i2.1275
Urban Transportation and Marketing Efficiency among Tomato Markerters in OYO State, Nigeria
Chuks O. Idiaye, Isaac Busayo Oluwatayo, and Nafisat O. Tijani
https://doi.org/10.7454/amj.v17i2.1289
The Impact of Social Media Activities on ‘Labubu the Monsters' Brand Awareness and Brand Image
Grace Javiera Sadihin, Patricia Evelyn Angelika, I Ketut Rangga Wardana Putra, Fari Agil Aryaputra, and Theodorus Otniel
https://doi.org/10.7454/amj.v17i2.1290
Perceived Value and Customer Satisfaction in the Nigerian Airlines Businesses
Adeyemi Abdulwasiu Adebayo, Abdulazeez Alhaji Salau, and Abdulazeez Alhaji Salau
https://doi.org/10.7454/amj.v17i2.1298
The Effect of Interpersonal Interaction Factors on Buyers Purchase Intention in TikTok Livestreaming of Local Fashion Product
Moza Abel Talitha and Ira Irianty
https://doi.org/10.7454/amj.v17i2.1272
Donation Collection Method: Nudging to Minimize Cost Aversion
T. Ezni Balqiah and Dianti E. Kusumawardhani
https://doi.org/10.7454/amj.v17i2.1334
