ASEAN Marketing Journal is a national-level journal in Indonesia that is published by Management Research Center, Department of Management, Faculty of Economics, Universitas Indonesia.
AMJ, as the abbreviation of ASEAN Marketing Journal, had firstly launched in 2009. Until now, we already had 18 issues with twice a year of publishing in June and December.
In 2018, we had just re-new our accreditation with a B score from the Ministry of Research, Technology and Higher Education of the Republic of Indonesia. It is considered as good for national-level journal
Current Issue: Volume 18, Number 1 (2026) June (2026)
Research Articles
Does Customer Expectation Affect Customer Experience? - Evidence from Nigerian Hospitality Industry
Adeyemi Abdulwasiu Adebayo and Abdulazeez Alhaji Salau
https://doi.org/10.7454/amj.v18i1.1306
The Role of Social Media Influencers in Brand Communication Strategies
Elvis Madondo and Eunice Akindeji
https://doi.org/10.7454/amj.v18i1.1291
The Growth of Green Marketing Studies in Southeast Asia: A Bibliometric Review
Muh Erwin Syah and Nuryakin Nuryakin
https://doi.org/10.7454/amj.v18i1.1312
Three Decades of Digital Marketing: A Systematic Literature Review of Strategic Shifts, Ethical Issues, and Innovation Paths
Winarto Poernomo, Denny Bernardus, christina utami, and Liliana Dewi
https://doi.org/10.7454/amj.v18i1.1317
Offline Fashion Shopping Trends: Factors Influencing Millennial and Gen Z Purchase Decisions
Muhammad Alfikri, Ma'mun Sarma, and Irni Rahmayani Johan
https://doi.org/10.7454/amj.v18i1.1309
The Influence of Perceived Value on Impulse Buying in Omnichannel Beauty Retail in Indonesia
Bella Amanda Jati and Tengku Ezni Balqiah
https://doi.org/10.7454/amj.v18i1.1304
