The Relationship between Brand Equity, Customer Satisfaction, and Brand Loyalty on Coffee Shop: Study of Excelso and Starbucks
Aries Susanty and Eirene Kenny
https://doi.org/10.21002/amj.v7i1.4481

Marketing Collaboration and SME Strategy Implementation in Blora, Indonesia
Kesi Widjajanti
https://doi.org/10.21002/amj.v7i1.4482

The Timing Effects of Reward, Business Longevity, and Involvement on Consumers’ Responses to a Reward Program
Badri Munir Sukoco, Meng-Kuan Lai, and Wan-Jou Weng
https://doi.org/10.21002/amj.v7i1.4602

E-travel Adoption by Small Travel Enterprises (STEs): An Initial Study in Indonesia and Malaysia
Vera Pujani, Yazrina Yahya, Alfitman Alfitman, and Refdinal Nazir
https://doi.org/10.21002/amj.v7i1.4615