The Timing Effects of Reward, Business Longevity, and Involvement on Consumers’ Responses to a Reward Program

Authors

Badri Munir Sukoco, Department of Management, Airlangga University, Surabaya, IndonesiaFollow
Meng-Kuan Lai, Department of Business Administration, National Cheng Kung University, University Road 1, Tainan, TaiwanFollow
Wan-Jou Weng, Institute of Business Administration, National Cheng Kung University, University Road 1, Tainan, TaiwanFollow

Abstract

The Timing Effects of Reward, Business Longevity, and Involvement on Consumers’ Responses to a Reward Program

Recommended Citation

Sukoco, Badri Munir; Lai, Meng-Kuan; and Weng, Wan-Jou (2021) "The Timing Effects of Reward, Business Longevity, and Involvement on Consumers’ Responses to a Reward Program," ASEAN Marketing Journal: Vol. 7: No. 1, Article 4.
DOI: 10.21002/amj.v7i1.4602
Available at: https://scholarhub.ui.ac.id/amj/vol7/iss1/4