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ASEAN Marketing Journal Universitas Indonesia
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Home > Journals > Faculty of Economics & Business > AMJ > Vol. 18 () > No. 1

 
ASEAN Marketing Journal

June (2026)

Research Articles

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Does Customer Expectation Affect Customer Experience? - Evidence from Nigerian Hospitality Industry
Adeyemi Abdulwasiu Adebayo and Abdulazeez Alhaji Salau
https://doi.org/10.7454/amj.v18i1.1306

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The Role of Social Media Influencers in Brand Communication Strategies
Elvis Madondo and Eunice Akindeji
https://doi.org/10.7454/amj.v18i1.1291

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The Growth of Green Marketing Studies in Southeast Asia: A Bibliometric Review
Muh Erwin Syah and Nuryakin Nuryakin
https://doi.org/10.7454/amj.v18i1.1312

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Three Decades of Digital Marketing: A Systematic Literature Review of Strategic Shifts, Ethical Issues, and Innovation Paths
Winarto Poernomo, Denny Bernardus, christina utami, and Liliana Dewi
https://doi.org/10.7454/amj.v18i1.1317

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Offline Fashion Shopping Trends: Factors Influencing Millennial and Gen Z Purchase Decisions
Muhammad Alfikri, Ma'mun Sarma, and Irni Rahmayani Johan
https://doi.org/10.7454/amj.v18i1.1309

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The Influence of Perceived Value on Impulse Buying in Omnichannel Beauty Retail in Indonesia
Bella Amanda Jati and Tengku Ezni Balqiah
https://doi.org/10.7454/amj.v18i1.1304

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Consumer Spontaneous Purchases Under Pressure! Do the Roles of Time Pressure and Stock Pressure in Flash Sales Differ between Hedonic and Utilitarian Products?
Anthony E. Hendra and Karto Adiwijaya
https://doi.org/10.7454/amj.v18i1.1324

 
 
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E-ISSN: 2356-2242

ISSN: 2085-5044

 

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