June (2026)
Research Articles
Does Customer Expectation Affect Customer Experience? - Evidence from Nigerian Hospitality Industry
Adeyemi Abdulwasiu Adebayo and Abdulazeez Alhaji Salau
https://doi.org/10.7454/amj.v18i1.1306
The Role of Social Media Influencers in Brand Communication Strategies
Elvis Madondo and Eunice Akindeji
https://doi.org/10.7454/amj.v18i1.1291
The Growth of Green Marketing Studies in Southeast Asia: A Bibliometric Review
Muh Erwin Syah and Nuryakin Nuryakin
https://doi.org/10.7454/amj.v18i1.1312
Three Decades of Digital Marketing: A Systematic Literature Review of Strategic Shifts, Ethical Issues, and Innovation Paths
Winarto Poernomo, Denny Bernardus, christina utami, and Liliana Dewi
https://doi.org/10.7454/amj.v18i1.1317
Offline Fashion Shopping Trends: Factors Influencing Millennial and Gen Z Purchase Decisions
Muhammad Alfikri, Ma'mun Sarma, and Irni Rahmayani Johan
https://doi.org/10.7454/amj.v18i1.1309
The Influence of Perceived Value on Impulse Buying in Omnichannel Beauty Retail in Indonesia
Bella Amanda Jati and Tengku Ezni Balqiah
https://doi.org/10.7454/amj.v18i1.1304
Consumer Spontaneous Purchases Under Pressure! Do the Roles of Time Pressure and Stock Pressure in Flash Sales Differ between Hedonic and Utilitarian Products?
Anthony E. Hendra and Karto Adiwijaya
https://doi.org/10.7454/amj.v18i1.1324
Customer Adoption and Trust in Indonesian Islamic Banking: A System Dynamics Perspective
Imam Wahyudi Mr., Komarudin Komarudin, and Prof. Rifki Ismal
https://doi.org/10.7454/amj.v18i1.1375
