June (2026)
Research Articles
Does Customer Expectation Affect Customer Experience? - Evidence from Nigerian Hospitality Industry
Adeyemi Abdulwasiu Adebayo and Abdulazeez Alhaji Salau
https://doi.org/10.7454/amj.v18i1.1306
The Role of Social Media Influencers in Brand Communication Strategies
Elvis Madondo and Eunice Akindeji
https://doi.org/10.7454/amj.v18i1.1291
The Growth of Green Marketing Studies in Southeast Asia: A Bibliometric Review
Muh Erwin Syah and Nuryakin Nuryakin
https://doi.org/10.7454/amj.v18i1.1312
Three Decades of Digital Marketing: A Systematic Literature Review of Strategic Shifts, Ethical Issues, and Innovation Paths
Winarto Poernomo, Denny Bernardus, christina utami, and Liliana Dewi
https://doi.org/10.7454/amj.v18i1.1317
Offline Fashion Shopping Trends: Factors Influencing Millennial and Gen Z Purchase Decisions
Muhammad Alfikri, Ma'mun Sarma, and Irni Rahmayani Johan
https://doi.org/10.7454/amj.v18i1.1309
The Influence of Perceived Value on Impulse Buying in Omnichannel Beauty Retail in Indonesia
Bella Amanda Jati and Tengku Ezni Balqiah
https://doi.org/10.7454/amj.v18i1.1304

