December (2025)
Research Articles
The Influence of Social Media Interactions on Consumer Behavior in Influencer vs. User-Generated Destination Content: The Role of Source and Content Factors
Elmira Listiawardany and Rifelly Dewi Astuti
https://doi.org/10.7454/amj.v17i2.1252
From Fashion to Electronics: Analyzing Shopee Indonesia Email Marketing Content Across Different Product Categories
Tri Anita Rahayu, Irmawan Rahyadi, and La Mani La Mani
https://doi.org/10.7454/amj.v17i2.1275
Urban Transportation and Marketing Efficiency among Tomato Markerters in OYO State, Nigeria
Chuks O. Idiaye, Isaac Busayo Oluwatayo, and Nafisat O. Tijani
https://doi.org/10.7454/amj.v17i2.1289
The Impact of Social Media Activities on ‘Labubu the Monsters' Brand Awareness and Brand Image
Grace Javiera Sadihin, Patricia Evelyn Angelika, I Ketut Rangga Wardana Putra, Fari Agil Aryaputra, and Theodorus Otniel
https://doi.org/10.7454/amj.v17i2.1290
Perceived Value and Customer Satisfaction in the Nigerian Airlines Businesses
Adeyemi Abdulwasiu Adebayo, Abdulazeez Alhaji Salau, and Abdulazeez Alhaji Salau
https://doi.org/10.7454/amj.v17i2.1298
The Effect of Interpersonal Interaction Factors on Buyers Purchase Intention in TikTok Livestreaming of Local Fashion Product
Moza Abel Talitha and Ira Irianty
https://doi.org/10.7454/amj.v17i2.1272
Donation Collection Method: Nudging to Minimize Cost Aversion
T. Ezni Balqiah and Dianti E. Kusumawardhani
https://doi.org/10.7454/amj.v17i2.1334
