
December (2024)
Research Articles
IDENTIFYING FACTORS OF CONSUMER’S PURCHASE INTENTION ON E-CARS
Dhita Nur Maulida and Fatya Alty Amalia
https://doi.org/10.7454/amj.v16i2.1241
Exploring the Dynamics of Umbrella Brand and House of Brand Strategies on Organizational Performance: A Comparative Analysis
OLALEKAN EZEKIEL AJAYI
https://doi.org/10.7454/amj.v16i2.1250
UTAUT and In-App Purchase: Revealing Factors Driving Users to Switch to the Premium Version in Online Dating Apps
Diyanti Pratiwi Ginting and Gita Gayatri
https://doi.org/10.7454/amj.v16i2.1251
The Empowerment of Consumers with Disabilities: The Role of Self-Esteem, Accessibility, and Access to Information
Megawati Simanjuntak, Fauzia Rahmi, and Santi Utami Dewi
https://doi.org/10.7454/amj.v16i2.1263