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ASEAN Marketing Journal Universitas Indonesia
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Home > Journals > Faculty of Economics & Business > AMJ > Vol. 16 (2024) > No. 2

 
ASEAN Marketing Journal

December (2024)

Research Articles

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IDENTIFYING FACTORS OF CONSUMER’S PURCHASE INTENTION ON E-CARS
Dhita Nur Maulida and Fatya Alty Amalia
https://doi.org/10.7454/amj.v16i2.1241

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Exploring the Dynamics of Umbrella Brand and House of Brand Strategies on Organizational Performance: A Comparative Analysis
OLALEKAN EZEKIEL AJAYI
https://doi.org/10.7454/amj.v16i2.1250

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UTAUT and In-App Purchase: Revealing Factors Driving Users to Switch to the Premium Version in Online Dating Apps
Diyanti Pratiwi Ginting and Gita Gayatri
https://doi.org/10.7454/amj.v16i2.1251

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The Empowerment of Consumers with Disabilities: The Role of Self-Esteem, Accessibility, and Access to Information
Megawati Simanjuntak, Fauzia Rahmi, and Santi Utami Dewi
https://doi.org/10.7454/amj.v16i2.1263

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From Virtual to Reality: The Influence of Digital Engagement and Memorable Experiences on Tourist Revisit Intentions
Tz-Li Wang and Muhammad Azizurrohman
https://doi.org/10.7454/amj.v16i2.1264

 
 
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E-ISSN: 2356-2242

ISSN: 2085-5044

 

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