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ASEAN Marketing Journal Universitas Indonesia
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Home > Journals > Faculty of Economics & Business > AMJ > Vol. 16 (2024) > No. 1

 
ASEAN Marketing Journal

June

Research Articles

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Factors Affecting the Recognition of International Opportunities by SME Entrepreneurs: Case Studies from the Creative Industries in Indonesia
Novika Candra Astuti, Intan Widuri Sakti, Agatha Rinta Suhardi, Oktora Yogi Sari, Desy Oktaviani, and Zakiah Darajat
https://doi.org/10.7454/amj.v16i1.1243

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PUSHING CONSUMERS TO PLANT-BASED MILK ALTERNATIVES: WHAT DRIVES THEM?
Rabani Jannata Insani and Fatya Alty Amalia
https://doi.org/10.7454/amj.v16i1.1242

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The Secret to Ride-Hailing Customer Satisfaction and Willingness to e-WOM: Uncovering the Advantages of Price and Consumer Personality
Zulia Khairani, Nofrizal Nofrizal, and Librina Tria Putri
https://doi.org/10.7454/amj.v16i1.1213

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THE INFLUENCE OF SOCIAL MEDIA MARKETING ON REPURCHASE INTENTION THROUGH BRAND AWARENESS AND PERCEIVED VALUE IN HAUS PRODUCT
Ogan Kaiwa, Lilik Noor Yuliati, and Popong Nurhayati
https://doi.org/10.7454/amj.v16i1.1247

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The Influence of Social Media Marketing on Purchase Decision through Brand Image and Brand Trust on Larutan Penyegar Cap Badak
Radya Ayu Krisnandiva, Popong Nurhayati, and Lilik Noor Yuliati
https://doi.org/10.7454/amj.v16i1.1245

 
 
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E-ISSN: 2356-2242

ISSN: 2085-5044

 

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