December
Research Articles
The Role of Live Streaming in Building Consumer Trust, Engagement, and Purchase Intention in Indonesian Social Commerce Thrift Clothes Sellers
Amyra Salsabela Yasser and Gita Gayatri
https://doi.org/https://doi.org/10.7454/amj.v15i2.1224
How Do Firms Use Social Media: Topic Modeling of Twitter Brand Posts of Four Indonesian Skincare Brands
Annisafira L. Lestari and Arga Hananto
https://doi.org/https://doi.org/10.7454/amj.v15i2.1168
The Effect of Social Media Brand Engagement on Customer Brand Loyalty: A Study on Skincare Brands Customers in Indonesia
Dodi Ria Atmaja and Riska Ware Arum Sari
https://doi.org/10.7454/amj.v15i2.1234
Effect of Influencer Marketing Strategy On Consumer behaviour In Fast Moving Consumer Goods firms In Ghana
Pearl Fafa Bansah, Vanessa Gaffar, Disman Disman, and Ayu Krishna Yuliawati
https://doi.org/10.7454/amj.v15i2.1194
