June 2023
Research Articles
The Role of Hedonic Motivation As The Mediator In The Effect of Social Media Endorsement Short Video Toward Impulsive Repurchase Intention on Generation Z
Anandita Nurasti and Nurdin Sobari
https://doi.org/10.7454/amj.v15i1.1222
Fandom Power: Examining Customer Engagement, Attitudes, and Purchase Intentions in K-Pop Fandom-Brand Collaborations
Raffi Fairuza Tertiano and Imam Salehudin
https://doi.org/10.7454/amj.v15i1.1208
Engagement And Customer Satisfaction Behaviour Model Increasing Repurchase Intention In The Health Services Industry In Jakarta
Jatmiko Jatmiko, Sugiyanto Sugiyanto, Adrie Putra, and Fachmi Tamzil
https://doi.org/10.7454/amj.v15i1.1237
