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ASEAN Marketing Journal Universitas Indonesia
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Home > Journals > Faculty of Economics & Business > AMJ > Vol. 15 (2023) > No. 1

 
ASEAN Marketing Journal

June 2023

Research Articles

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The Role of Hedonic Motivation As The Mediator In The Effect of Social Media Endorsement Short Video Toward Impulsive Repurchase Intention on Generation Z
Anandita Nurasti and Nurdin Sobari
https://doi.org/10.7454/amj.v15i1.1222

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Fandom Power: Examining Customer Engagement, Attitudes, and Purchase Intentions in K-Pop Fandom-Brand Collaborations
Raffi Fairuza Tertiano and Imam Salehudin
https://doi.org/10.7454/amj.v15i1.1208

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Engagement And Customer Satisfaction Behaviour Model Increasing Repurchase Intention In The Health Services Industry In Jakarta
Jatmiko Jatmiko, Sugiyanto Sugiyanto, Adrie Putra, and Fachmi Tamzil
https://doi.org/10.7454/amj.v15i1.1237

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Understanding Telecommunication Customer Churn: Insights from LightGBM Predictive Modelling and SHAP Feature Interpretation
Ruben Sinaga and Sunu Widianto
https://doi.org/10.7454/amj.v15i1.1229

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ANALYSIS OF THE INFLUENCE OF ATTRIBUTE DESIGN TO CONVERSION OF THE USE OF GOFOOD AND GRABFOOD APPLICATION SERVICES BY MUSLIM CONSUMER IN INDONESIA
Athaya Vita Krisrana and Gita Gayatri
https://doi.org/10.7454/amj.v15i1.1303

 
 
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E-ISSN: 2356-2242

ISSN: 2085-5044

 

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