June
Research Articles
Purchasing Massive Prestige Brands: The Exploration of Consumers’ Value Perceptions
Iin Mayasari and Iyus Wiadi
https://doi.org/10.21002/amj.v9i1.4447
Customers’ Response to Service Failure: An Empirical Study on Indonesian Customers
Jeanne Ellyawati
https://doi.org/10.21002/amj.v9i1.5634
Measuring Brand Loyalty of Coffee Shop Visitors in Jakarta
Usep Suhud, Cattleya Dewi Puter, and Setyo Ferry Wibowo
https://doi.org/10.21002/amj.v9i1.8903
Consumer Preference for Genetically Modified Halal Yogurt Drinks
Siti Hasnah Hassan and Qaisar Iqbal
https://doi.org/10.21002/amj.v9i1.7671