December
Research Articles
Expanding Brand Personality Congruence to Brand Personality Fit: The Importance of Customer Value Proposition as aModerating Fit on Brand Performance
Ardi Wirdamulia and Adi Zakaria Afiff
https://doi.org/10.21002/amj.v5i2.3054
Anxiety, Sadness, and Emotion Specificity: The Role of Music in Consumer Emotion and Advertisement Evaluation
Felix Septianto
https://doi.org/10.21002/amj.v5i2.3057
Different Perspectives Between Product and Marketing Division towards Product Critical Success Factors and Its Strategic Importance in Telecommunication Sectors
Rachmi Rida Utami and Reza Ashari Nasution
https://doi.org/10.21002/amj.v5i2.3055
Doctors’ Perceptions towards Domestic and Multinational Pharmaceutical Products: An Investigation from Developing Country
Jashim Uddin Ahmed, Md. Humayun Kabir Chowdhury, Ishrat Jahan Synthia, and Ishrat Sultana
https://doi.org/10.21002/amj.v5i2.3058
Specialty Store and Multi-Brand Store loyalty: An Indian consumer perspective
Sarabjot Singh, Piyush Kumar Sinha, and Hari Govind Mishra
https://doi.org/10.21002/amj.v5i2.3056
