PDF

Micro and Small Entrepreneur Social Ads: The Influence of Risk Perception as Measured by Self-Monitoring and Social Expectation on Poverty Reduction Social Ads in Indonesia
Adi Zakaria Afiff
https://doi.org/10.21002/amj.v2i2.1995

PDF

Determinants of Brand Equity of Services: A Verification Approach in the Banking Industry in Malaysia
Norjaya Mohd. Yasin and Norzalita Abd. Aziz
https://doi.org/10.21002/amj.v2i2.1998

PDF

Offensive and Defensive Competitive Marketing Strategy: The Development of Construct & Measurements
Pantri Heriyati, Ign Heruwasto, and Sari Wahyuni
https://doi.org/10.21002/amj.v2i2.1999

PDF

Analysis Effect of Environment Attitude, Health Consciousness and Knowledge in Developing Product Perception and Intention to Buy (A Study on Organic Food Product)
Widyasari Widyasari and Jony Oktavian Haryanto
https://doi.org/10.21002/amj.v2i2.1996