December
Research Articles
Does Live Stream Selling Affect Customer Engagement and Purchase Intention? The Shopee Live Platform Case Study
Arisman Arisman and Imam Salehudin
https://doi.org/10.21002/amj.v14i2.1201
Evading the “Entrepreneurial Blocks” through Entrepreneurial Marketing Education in Vocational High Schools in an Emerging Country
Jony Oktavian Haryanto, Hanif Adinugroho Widyanto, Hari Suryanto, and Adhi Setyo Santoso
https://doi.org/10.21002/amj.v14i2.1202
The Effects of Country of Origin and Social Media Opinion Leaders on Purchase Intention for Wuling Vehicles
Fandis Ekyawan and Ma’ruf Fauzi Rahman
https://doi.org/https://doi.org/10.21002/amj.v14i2.1203
Neuromarketing Study: The Effect of Jingle on Consumer Behavior
Hilman Fauzi, Rafif Rizqullah, Maya Ariyanti, and Ivy Anindhita Hadyningtyas
https://doi.org/https://doi.org/10.21002/amj.v14i2.1204
Gamification: Saving in Digital Banking is Like Playing A Game
Tetty Rimenda, Meidina Rosa Aulia, Rodiana Listiawati, and Jhonny Marbun
https://doi.org/https://doi.org/10.21002/amj.v14i2.1206
