December
Research Articles
EXPLAINING THE TOURISM RELATIONSHIP MANAGEMENT (TRM) IN TOURISM ENTERPRISES (CASE STUDY: ISFAHAN)
Maryam Ghiasabadi Farahani, Siavash Imeni Gheshlagh, and Alireza Sarfi
https://doi.org/10.21002/amj.v13i2.13539
NO SUCH THING AS A FREE APP: A TAXONOMY OF FREEMIUM BUSINESS MODELS AND USER ARCHETYPES IN THE MOBILE GAME MARKET
Imam Salehudin and Frank Alpert Dr
https://doi.org/10.21002/amj.v13i2.13540
DETERMINANTS OF CUSTOMERS’ ADAPTATION TO INTERNET BANKING: EVIDENCE FROM GREATER JAKARTA AREA, INDONESIA
Jareena Nasreen and Arief Wibisono Lubis
https://doi.org/10.21002/amj.v13i2.13541
UTILIZATION OF EYE TRACKING TECHNOLOGY IN DESIGN AND MARKETING DECISION MAKING
Arry Mustikawan, Wirania Swasty, and Fariha Eridani Naufalina
https://doi.org/10.21002/amj.v13i2.13542
BUILDING BRAND RESONANCE: OPTIMIZING SYMBOLIC BRAND REPUTATION AND CUSTOMERS’ EMOTIONAL VALUE
Murry Harmawan Saputra, Elia Ardyan, Cindy Yoel Tanesia, and Endah Pri Ariningsih
https://doi.org/10.21002/amj.v13i2.13543
REVEALING PAST IDENTITY OF UPCYCLED PRODUCTS: HOW SIMPLE NARRATIVE IMPROVE PRODUCT PERCEPTION
Stacia Reviany Mege and Grouse Oematan
https://doi.org/10.21002/amj.v13i2.13544
THE EFFECT OF VISUAL AND FUNCTIONAL CRITERIA OF PACKAGING: CONSUMER EXPECTATIONS OF ELEMENTS FOR DAIRY PRODUCT PACKAGING
Maryam Ghiasabadi Farahani, Hooman Shababi, and Peyman Ghafari Ashtiani
https://doi.org/10.21002/amj.v13i2.13545
