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ASEAN Marketing Journal

December

Research Articles

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FACTORS AFFECTING ONLINE SHOPPING BEHAVIOR FOR NET-GENERATION IN JABODETABEK
Kunto Hendrapawoko, Lily Setiawaty, Marsaulina Elisabet Situmorang, Rahmadi Ernawan, and Ratna Dharmayanti Odata
https://doi.org/10.21002/amj.v12i2.12894

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IMPACT OF COUNTRY OF ORIGIN EFFECT (COE) ON CONSUMER PURCHASE INTENTIONS: A CASE STUDY OF COSMETIC PRODUCTS IN LAMPANG, THAILAND
Janak Pandey, Somjai Muenkid, Noraset Jivasantikarn, Arunie Jivasantikarn Chaisiriwongsuk, and Yadarat Inthaklhan
https://doi.org/10.21002/amj.v12i2.12897