December
Research Articles
PASSION AND SELF-EFFICACY BASED DECISION QUALITY: CONCEPTUALIZATION AND EMPIRICAL RESEARCH
Bilson Simamora
https://doi.org/10.21002/amj.v11i2.12920
STATUS DEMOTION IN LOYALTY PROGRAM: STRATEGY FOR CLOSE TO THE THRESHOLD CUSTOMERS
Altamim Marie Igamo and Adi Zakaria Afiff
https://doi.org/10.21002/amj.v11i2.12921
COMPARATIVE ANALYSIS OF YOUTUBER AND CELEBGRAM IN DEVELOPING CONSUMER BRAND PERCEPTIONS AND INTENTIONS TO BUY LUXURY BRAND COSMETICS
Irdina Tiara Putri and Rifelly Dewi Astuti
https://doi.org/10.21002/amj.v11i2.12922
PERSONAL NORM AND PRO-ENVIRONMENTAL CONSUMER BEHAVIOR: AN APPLICATION OF NORM ACTIVATION THEORY
Budi Setiawan, Adi Zakaria Afiff, and Ignatius Heruwasto
https://doi.org/10.21002/amj.v11i2.12923
