June
Research Articles
GREEN PURCHASE DETERMINANTS BASED ON INTERPRETIVE STRUCTURAL MODELING: CASE OF IRAN’S GREEN MARKETING
Mahmoud Dehghan Nayeri and Mohammad Moradi
https://doi.org/10.21002/amj.v11i1.11479
CONCEPTUAL MODEL OF STUDENTS ABROAD’S BEHAVIOUR: AGENT-BASED MODELING APPROACH
Tutik Inayati, Utomo Sarjono Putro, Santi Novani, and Ilham Fadhil Nurdayat
https://doi.org/10.21002/amj.v11i1.11480
THE COMPARISON OF CREDIT ACCESSIBILITY CHANNEL ON SATISFACTION AND LOYALTY: CASE STUDY OF CREDIT CONSUMER “GENERATION X AND Y” IN THAILAND
Palida Srisornkompon
https://doi.org/10.21002/amj.v11i1.11481
EFFECT OF MARKETING MIX AND NATIONAL CULTURE ON CONSUMER BUYING INTENTION FOR MUSIC PRODUCTS: A CASE STUDY OF INDONESIAN AND INDIAN CONSUMERS
Teddy Oswari, Reni Diah Kusumawati, Tristyanti Yusnitasari, and Vijay Kumar Shukla
https://doi.org/10.21002/amj.v11i1.11482
THE IMPACT OF EVENT MARKETING ON BUILDING BRAND AWARENESS FOR FASHION CUSTOMERS
Annissa Karni Rachmadhian and Rendra Chaerudin
https://doi.org/10.21002/amj.v11i1.12097
PERCEPTIONS OF TECHNICAL AND SOCIAL PRESENCE TOWARDS CUSTOMERS TRUST AND VALUE: CLICK-AND-BRICK VERSUS PURE-CLICK RETAILERS
Joshua Jeffrey Kurniawan and Adrian Achyar
https://doi.org/10.21002/amj.v11i1.12098
INFLUENCE OF NON-DEMOGRAPHIC FACTORS ON INDONESIAN CONSUMERS PURCHASE INTENTION TOWARDS GREEN PRODUCTS
Cynthia Irene Hutahaean and Pepey Riawati Kurnia
https://doi.org/10.21002/amj.v11i1.12099
