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ASEAN Marketing Journal is a national-level journal in Indonesia that is published by Management Research Center, Department of Management, Faculty of Economics, Universitas Indonesia.
AMJ, as the abbreviation of ASEAN Marketing Journal, had firstly launched in 2009. Until now, we already had 18 issues with twice a year of publishing in June and December.
In 2018, we had just re-new our accreditation with a B score from the Ministry of Research, Technology and Higher Education of the Republic of Indonesia. It is considered as good for national-level journal
Current Issue: Volume 13, Number 1 (2021)
Research Articles
ARE ENTREPRENEURS BORN OR MADE? A LOOK AT ENTREPRENEURIAL MARKETING EDUCATION WITHIN VOCATIONAL HIGH SCHOOL
Adhi Setyo Santoso, Jony Oktavian Haryanto, Hanif Widyanto, Hari Suryanto, and Lina Rosmawati
https://doi.org/10.21002/amj.v13i1.13181
BANKING DIGITALLY TO MICRO-BUSINESS: EXPLORING VALUE CO-CREATION STRATEGY IN NEW PRODUCT DEVELOPMENT PDF
Rudi Gunawan and Sonny Rustiadi
https://doi.org/10.21002/amj.v13i1.13186
PERSONAL NORM AND PRO-ENVIRONMENTAL CONSUMER BEHAVIOR: AN APPLICATION OF NORM ACTIVATION THEORY PDF
Budi Setiawan, Adi Zakaria Afiff, and Ignatius Heruwasto
https://doi.org/10.21002/amj.v13i1.13213
THE ANALYSIS OF GREEN MARKETING AND BRAND IMAGE ON REPEAT PURCHASE ON CONSUMERS OF COFFEE SHOP IN BANDUNG
Yulia Nur Hasanah and Fauzan Aziz
https://doi.org/10.21002/amj.v13i1.13215
PREDICTING THE RELATIONSHIP BETWEEN SCARCITY AND SERENDIPITY INFORMATION TOWARD IMPULSE BUYING BEHAVIOR: HEDONIC SHOPPING VALUES AS MODERATOR VARIABLES
Natasha A. A. Prawira and Sabrina O. Sihombing
https://doi.org/10.21002/amj.v13i1.13216
MINDFUL CONSUMPTION BEHAVIOR ON SECOND-HAND FASHION PRODUCTS: INTERVARIABLE INFLUENCE ANALYSIS OF STIMULUS-ORGANISM-RESPONSE (S-O-R) MODEL
Diyang Risma Gabriella, Ramses Wardhana Hardjanto, Muhammad Fadhil Mawaridi, Muhammad Naufal Harits, and Luh Dyah Purnami
https://doi.org/10.21002/amj.v13i1.13229
THE OUTLOOK DIGITAL INDOOR ADVERTISING IN MINI-MARKET USING TECHNO ECONOMY ANALYSIS: IMPLEMENTATION IN INDONESIA
Tommy Hendrix, Firman Tri Ajie, and Mahardhika Berliandaldo
https://doi.org/10.21002/amj.v13i1.13230
