ASEAN Marketing Journal is a national-level journal in Indonesia that is published by Management Research Center, Department of Management, Faculty of Economics, Universitas Indonesia.
AMJ, as the abbreviation of ASEAN Marketing Journal, had firstly launched in 2009. Until now, we already had 18 issues with twice a year of publishing in June and December.
In 2018, we had just re-new our accreditation with a B score from the Ministry of Research, Technology and Higher Education of the Republic of Indonesia. It is considered as good for national-level journal
Current Issue: Volume 14, Number 2 (2022) December
Research Articles
Does Live Stream Selling Affect Customer Engagement and Purchase Intention? The Shopee Live Platform Case Study
Arisman Arisman and Imam Salehudin
https://doi.org/10.21002/amj.v14i2.1201
Evading the “Entrepreneurial Blocks” through Entrepreneurial Marketing Education in Vocational High Schools in an Emerging Country
Jony Oktavian Haryanto, Hanif Adinugroho Widyanto, Hari Suryanto, and Adhi Setyo Santoso
https://doi.org/10.21002/amj.v14i2.1202
The Effects of Country of Origin and Social Media Opinion Leaders on Purchase Intention for Wuling Vehicles
Fandis Ekyawan and Ma’ruf Fauzi Rahman
https://doi.org/https://doi.org/10.21002/amj.v14i2.1203
Neuromarketing Study: The Effect of Jingle on Consumer Behavior
Hilman Fauzi, Rafif Rizqullah, Maya Ariyanti, and Ivy Anindhita Hadyningtyas
https://doi.org/https://doi.org/10.21002/amj.v14i2.1204
Gamification: Saving in Digital Banking is Like Playing A Game
Tetty Rimenda, Meidina Rosa Aulia, Rodiana Listiawati, and Jhonny Marbun
https://doi.org/https://doi.org/10.21002/amj.v14i2.1206
