Skip to main content

ASEAN Marketing Journal

ASEAN Marketing Journal is a national-level journal in Indonesia that is published by Management Research Center, Department of Management, Faculty of Economics, Universitas Indonesia.

AMJ, as the abbreviation of ASEAN Marketing Journal, had firstly launched in 2009. Until now, we already had 18 issues with twice a year of publishing in June and December.

In 2018, we had just re-new our accreditation with a B score from the Ministry of Research, Technology and Higher Education of the Republic of Indonesia. It is considered as good for national-level journal

Current Issue: Volume 13, Number 2 (2021) December

Research Articles

EXPLAINING THE TOURISM RELATIONSHIP MANAGEMENT (TRM) IN TOURISM ENTERPRISES (CASE STUDY: ISFAHAN)
Maryam Ghiasabadi Farahani, Siavash Imeni Gheshlagh, and Alireza Sarfi
https://doi.org/10.21002/amj.v13i2.13539

NO SUCH THING AS A FREE APP: A TAXONOMY OF FREEMIUM BUSINESS MODELS AND USER ARCHETYPES IN THE MOBILE GAME MARKET
Imam Salehudin and Frank Alpert Dr
https://doi.org/10.21002/amj.v13i2.13540

DETERMINANTS OF CUSTOMERS’ ADAPTATION TO INTERNET BANKING: EVIDENCE FROM GREATER JAKARTA AREA, INDONESIA
Jareena Nasreen and Arief Wibisono Lubis
https://doi.org/10.21002/amj.v13i2.13541

UTILIZATION OF EYE TRACKING TECHNOLOGY IN DESIGN AND MARKETING DECISION MAKING
Arry Mustikawan, Wirania Swasty, and Fariha Eridani Naufalina
https://doi.org/10.21002/amj.v13i2.13542

BUILDING BRAND RESONANCE: OPTIMIZING SYMBOLIC BRAND REPUTATION AND CUSTOMERS’ EMOTIONAL VALUE
Murry Harmawan Saputra, Elia Ardyan, Cindy Yoel Tanesia, and Endah Pri Ariningsih
https://doi.org/10.21002/amj.v13i2.13543

REVEALING PAST IDENTITY OF UPCYCLED PRODUCTS: HOW SIMPLE NARRATIVE IMPROVE PRODUCT PERCEPTION
Stacia Reviany Mege and Grouse Oematan
https://doi.org/10.21002/amj.v13i2.13544

THE EFFECT OF VISUAL AND FUNCTIONAL CRITERIA OF PACKAGING: CONSUMER EXPECTATIONS OF ELEMENTS FOR DAIRY PRODUCT PACKAGING
Maryam Ghiasabadi Farahani, Hooman Shababi, and Peyman Ghafari Ashtiani
https://doi.org/10.21002/amj.v13i2.13545