Dieng Kulon is a popular tourist visit area that has many tourist attractions. In which there is a program that aims to develop rural communities, namely the tourism village program. Tourism village is a form of integration between attractions, accommodations and supporting facilities that are presented in a structure of community life that is integrated with prevailing procedures and traditions. The research was conducted by using a qualitative descriptive approach by utilizing key informants using field observations and in-depth interviews Kelompok Sadar Wisata (Pokdarwis) or Tourism Awareness Group Dieng Pandawa Pandawa is a group that makes its institution a forum for community consultation and communication in the region of Dieng Kulon Village, Batur Sub district, Banjarnegara Regency which involves women (perpetrators of typical homestay and home food industry managers). The involvement of women in the tourism sector seems to be increasing in all fields of tourism business. This research looks at the involvement of women in tourism activities, from two sides, women who manage homestays and women who participate in management in tourism awareness group. For women involvement in the development of capabilities in the tourism group membership provided a satisfaction for them so that they could produce better in the future. Finally through this study is attempting to improve the ability of women to manage homestay in the marketing communication mix.
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Available at: https://doi.org/10.7454/ajce.v3i1.175