Communication plays an important role in spreading idea. This paper describes the important role of visual communication in our community engagement activity that has been done in 2017, particularly in signage and the power to difuse information of Pico Hydro technology within Batu Roto village, Bengkulu Province, Indonesia. The community engagement itself is based on multidiscipline point of view specifically communication and engineering. Pico Hydro is commonly used worldwide to generate electricity in rural area, thus it is very useful for rural electrification. We conducted research to fullfill the needs of our plan in the community engagement and used communication development theory to support the outcome of this program. Communication development theory has focus on disemination of innovation. The method of this study is desk research such as the psychology of colour and typography. The paper argues that the application of Pico Hydro technology would have more impact on the people of Batu Roto village if it is combines with the social science method of communication development through signage. The information that lies in the signage hopefully can spread the idea of practicing pico hydro in many houses in the Batu Roto village so it can solve the problem of lack electricity in the Bengkulu Province.
A.A. Williams and R. Simpson. (2009). Pico hydro – Reducing technical risks for rural electrification, Renewable Energy 34, pp. 1986 – 1991.
Adhikari, P. et al. (2013). A Study on Developing Pico Propeller Turbine for Low Head Micro Hydropower Plants in Nepal. Journal of the Institute of Engineering, Vol. 9, No. 1, pp. 36–53.
Briyan Patrick Ho-Yan. (2012). Design of a low head pico hydro turbine for rural electrification in Cameroon.
E.M. Roger. (2003). Diffusion of Innovations (Fifth edition). Free Press: New York.
Fahmy S., Bock M. A. & Wanta W. (2014). Visual communication theory and research. A mass communication perspective. New York, NY: Palgrave Macmillan. pp.204, ISBN 978-1-137-36214-8.
Hasan, Achmad Sopandi. (2004, July 28). Nilai-nilai Perwatakan Melayu dalam Imej Warna: Satu Penelitian Etnografi Seni, (Malay Decorating Values in Color Imagery: An Artistic Ethnographic Study). Retrieved from http://www.malaya.or.id/index.php/2015/12/27/nilai-nilai-perwatakan-melayu-dalam-imej-warna/
Jamal, Syed Ahmad. (1992). Rupa dan Jiwa, (Appearance and Soul). Kuala Lumpur: Dewan Bahasa dan Pustaka.
Kotler, P., & Keller, K. L. (2006). Marketing Management. New Jersey: Prentince Hall International.
Losher, Max. (2010). The psychology of colors. Translation of the 12th edition, Vida abidzadah. Publishing dorsa.
McQuarrie, E.F. and Mick, D.G. (1992) On resonance: A critical pluralistic inquiry into advertising rhetoric. Journal of Consumer Research 19(2): 180-197,
Meggs, P.B. (1989) Type & Image: The Language of Graphic Design. New York: Van Nostrand Reinhold.
Mirjam Dibra. (2015). Rogers Theory on Diffusion of Innovation-The Most Appropriate Theoretical Model in the Study of Factors Influencing the Integration of Sustainability in Tourism Businesses. Procedia - Social and Behavioral Sciences, Vol.195, Pg. 1453-1462, ISSN 1877-0428.
Murphy, J. W. (2014). Community-based interventions: Philosophy and action. New York, NY: Springer.
OAAA. (2016). Creating Effective OOH Advertising. Washington, D.C.: United States Outdoor Advertising Association of America. Retrieved March 15, 2018, from http://www.boardworks.com/wp-content/uploads/2017/01/OAAA-OOH-Creative-Primer-2016.pdf.
Ou, L, Luo, M.R., Woodcock, A., Wright, A. (2003) A Study of Colour Emotion and Colour Preference. Part 1: Colour Emotions for Single Colours, Wiley Online Library, 29(3), 2362‐240.
Pigaht, Maurice and van der Plas, Robert J., (2009), Innovative private micro-hydro power development in Rwanda, Energy Policy, 37, issue 11, p. 4753-4760, https://EconPapers.repec.org/RePEc:eee:enepol:v:37:y:2009:i:11:p:4753-4760.
Random House Kernerman Webster's College Dictionary. (2010). K Dictionaries Ltd, Random House, Inc.
Salen, K. (1993) Speaking in text: The resonance of syntatic difference in text interpretation. Visible Language 27(3), Summer: 280-301.
Solomon, S. (1999). Emergency vehicle accidents ‐ prevention and reconstruction, Lawyers & Judges Publishing Company Inc, Arizona.
Taylor, C.R. The Role of Signage in Marketing: Outdoor Advertising, Out-of-Home Media, and On-Premise Signs, [Part 4 in Advertising and Integrated Communication], Wiley, 2010, DOI: 10.1002/9781444316568.wiem04011.
Thomas Meier and Gerhard Fisher. (2011). Assesment of the Pico and Micro-Hydropower Market in Rwanda. GVEP International.
Tufte, E.R. (1997). Visual explanation: Image and quantities, evidence and narrative. Cheshire, CT: Graphics Press.
United States Department of Transportation Federal Highway Administration. (2013). United States Road Symbol Signs. Manual on Uniform Traffic Control Devices (MUTCD). Retrieved 15 March 2018 from http://mutcd.fhwa.dot.gov/services/publications/fhwaop02084/
Vicente, Silvia and Bludszuweit, Hans, (2012), Flexible design of a pico-hydropower system for Laos communities, Renewable Energy, 44, issue C, p. 406-413, https://EconPapers.repec.org/RePEc:eee:renene:v:44:y:2012:i:c:p:406-413.
Warjito, Dendy Adanta, Budiarso, Aji P Prakoso. (2018). The Effect of Bucket Number on Breastshot Waterwheel Performance. IOP Conf. Series: Earth and Environmental Science 105 (2017) 012031. DOI: 10.1088/1755-1315/105/1/012031.
Satria, Hardika; Naldo, Naldo; Krypton, Arius; Adanta, Dendy; and Budiarso, Budiarso
Diffusing signage as a visual communication in applied of Pico Hydro technology in Batu Roto, Bengkulu Province, Indonesia.
ASEAN Journal of Community Engagement, 2(1).
Available at: https://doi.org/10.7454/ajce.v2i1.108