ASEAN Marketing Journal is a national-level journal in Indonesia that is published by Management Research Center, Department of Management, Faculty of Economics, Universitas Indonesia.
AMJ, as the abbreviation of ASEAN Marketing Journal, had firstly launched in 2009. Until now, we already had 18 issues with twice a year of publishing in June and December.
In 2018, we had just re-new our accreditation with a B score from the Ministry of Research, Technology and Higher Education of the Republic of Indonesia. It is considered as good for national-level journal
Current Issue: Volume 15, Number 2 (2023) December
Research Articles
The Role of Live Streaming in Building Consumer Trust, Engagement, and Purchase Intention in Indonesian Social Commerce Thrift Clothes Sellers
Amyra Salsabela Yasser and Gita Gayatri
https://doi.org/https://doi.org/10.7454/amj.v15i2.1224
How Do Firms Use Social Media: Topic Modeling of Twitter Brand Posts of Four Indonesian Skincare Brands
Annisafira L. Lestari and Arga Hananto
https://doi.org/https://doi.org/10.7454/amj.v15i2.1168
The Effect of Social Media Brand Engagement on Customer Brand Loyalty: A Study on Skincare Brands Customers in Indonesia
Dodi Ria Atmaja and Riska Ware Arum Sari
https://doi.org/10.7454/amj.v15i2.1234
Effect of Influencer Marketing Strategy On Consumer behaviour In Fast Moving Consumer Goods firms In Ghana
Pearl Fafa Bansah, Vanessa Gaffar, Disman Disman, and Ayu Krishna Yuliawati
https://doi.org/10.7454/amj.v15i2.1194
