Abstract
Marketing is a company’s active effort of to introduce the company and their products to its consumers. The rapid growth of technology, especially internet, encourage the use of the website in marketing field. Website complements in conventional marketing such as TV, radio, newspapers, magazines, electronic media, banners, billboards, personal relationships, etc. There are six ways for consumers to access company’s website, typing website address directly, through a link on another website, using through search engine, through social link, via email link received by consumers, and through an advertising link viewed by consumers. This study aims to determine patterns or compositions used by visitors to access the nine hospital’s websites in Depok. The method of collecting data using secondary data obtained from www.pagerank.net. Data was taken on April 25, 2016. Results of the study revealed that the pattern of consumers in accessing hospital’s website in Depok is through search engines, followed by a link on another website and typing the website address directly.The other three ways are not used as traffic sources.
Bahasa Abstract
Pemasaran merupakan upaya aktif dari perusahaan untuk dapat mengenalkan dirinya dan produk-produknya. Seiring dengan kemajuan teknologi, khususnya internet, mendorong penggunaan website dalam bidang pemasaran. Website melengkapi marketing konvensional seperti TV, radio, koran, majalah, media elektronik, spanduk, baliho, hubungan personal, dan lain-lain. Terdapat enam cara konsumen untuk mengakses ke website perusahaan, yakni mengetik alamat website secara langsung, melalui link di website lain, masuk melalui mesin pencarian (search engine), melalui link sosial, melalui link mail yang diterima konsumen, dan melalui link iklan yang dilihat konsumen. Penelitian ini bertujuan untuk mengetahui pola atau komposisi yang digunakan pengunjung untuk mengakses sembilan website rumah sakit di Depok. Metode pengambilan data dengan menggunakan data sekunder yang bersumber dari www.pagerank.net. Data diambil tanggal 25 April 2016. Hasil penelitian mengungkapkan bahwa pola konsumen dalam mengakses website RS di Depok adalah melalui search engine, diikuti oleh link di website lain dan mengetik alamat website secara langsung. Ketiga cara mengakses website lainnya (sosial, mail, iklan) tidak digunakan.
Recommended Citation
Satar, Yuli Prapancha and Vera, Nur Arini Batubara
(2016)
"Pola Konsumen dalam Mengakses Website (Traffic sources) Rumah Sakit Di Depok,"
Jurnal Vokasi Indonesia: Vol. 4:
No.
2, Article 1.
DOI: 10.7454/jvi.v4i2.1081
Available at:
https://scholarhub.ui.ac.id/jvi/vol4/iss2/1
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