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Abstract

The production effectiveness of agro-industrial MSMEs in remote frontier regions is severely hampered by geographic isolation and lack of basic infrastructure. This study examines the unique case of Luci Snack in North Kalimantan, operating without state electricity or land access. The research aims to analyze how the interaction between Factor Conditions (river logistics and technology) and Demand Conditions influences Production Effectiveness. Employing an embedded single-case study design, data were collected via in-depth interviews with the owner and village officials, participant observation, and documentation, then analyzed using the Miles, Huberman, and Saldaña (2014) interactive model. Findings reveal a paradox: (1) Production effectiveness is not interpreted conventionally as speed or volume, but redefined as an absolute commitment to quality consistency; (2) Limitations in manual technology and isolated logistics are capitalized upon as a "traditional" Unique Selling Point; (3) This superior quality generates a loyal demand pattern that tolerates production speed inefficiencies. The implication is that sustainability for remote MSMEs depends on transforming infrastructure limitations into premium product differentiation rather than volume-based competition.

Bahasa Abstract

Efektivitas produksi UMKM agroindustri di wilayah terpencil sering terhambat oleh isolasi geografis dan ketiadaan infrastruktur dasar. Penelitian ini menelaah kasus unik Luci Snack di Desa Tanjung Buka, Kalimantan Utara, yang beroperasi tanpa akses listrik negara maupun jalan darat. Tujuan penelitian adalah menganalisis bagaimana interaksi Kondisi Faktor (logistik sungai dan teknologi) serta Kondisi Permintaan memengaruhi Efektivitas Produksi. Menggunakan desain studi kasus tunggal teranam (embedded single-case study), data dikumpulkan melalui wawancara mendalam dengan pemilik dan aparatur desa, observasi partisipan, serta studi dokumentasi, lalu dianalisis menggunakan model interaktif Miles, Huberman, dan Saldaña (2014). Temuan mengungkap sebuah paradoks: (1) Efektivitas produksi tidak dimaknai secara konvensional sebagai kecepatan atau volume, melainkan redefinisi menjadi komitmen absolut terhadap konsistensi kualitas; (2) Keterbatasan teknologi manual dan logistik terisolasi justru dikapitalisasi menjadi nilai jual "tradisional" yang unik (Unique Selling Point); (3) Kualitas superior ini menciptakan pola permintaan loyal yang mentoleransi inefisiensi waktu produksi. Implikasinya, keberlanjutan UMKM terpencil tidak dicapai dengan kompetisi volume, melainkan dengan mengubah keterbatasan infrastruktur menjadi diferensiasi produk dengan kualitas tinggi.

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