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Abstract

This study aims to analyze the perceptions and views of prospective new students on the selection of SNBT admissions in 2024 in the UI Vocational Education Program. All information contained is obtained through social media monitoring carried out in the January-July 2024 period, with social media coverage namely Instagram, X, Tiktok, and Youtube. This research produces the main perceptions, main topics, and sentiment analysis of all study programs in UI Vocational Education and sentiments related to several specific topic categories. Based on the results of the analysis, it was found that conversations regarding the selection of SNBT admissions in 2024 at UI Vocational School dominated discussions on social media with a portion of 92.2%, compared to Gadjah Mada University (UGM) Vocational School which only reached 7.8%. The top topics are dominated by discussions covering tuition fees (UKT), capacity, and prospective new students' perceptions of SNBT selection. Sentiment is dominated by neutral with a total of 78%. Sentiments were positive regarding the reputation of UI Vocational School, but also accompanied by negative sentiments regarding tuition fees that are considered expensive and limited capacity. When viewed in terms of engagement, Instagram social media is the platform that shows the highest interaction, while Twitter and YouTube show lower engagement.

Bahasa Abstract

Penelitian ini bertujuan untuk menganalisis persepsi dan pandangan calon mahasiswa baru terhadap seleksi penerimaan jalur SNBT pada tahun 2024 di Program Pendidikan Vokasi UI. Seluruh informasi yang dimuat didapatkan melalui sosial media monitoring yang dijalankan pada periode Januari–Juli 2024, dengan cakupan sosial media yaitu Instagram, X, Tiktok, dan Youtube. Penelitian ini menghasilkan persepsi utama, topik utama, serta analisis sentimen dari seluruh program studi di Vokasi UI dan sentimen terkait beberapa kategori topik tertentu. Berdasarkan hasil analisis ditemukan bahwa percakapan mengenai seleksi penerimaan jalur SNBT pada tahun 2024 di Vokasi UI lebih mendominasi diskusi di media sosial dengan porsi sebanyak 92,2%, dibandingkan dengan Sekolah Vokasi Universitas Gadjah Mada (UGM) yang hanya mencapai 7,8%. Topik teratas didominasi oleh pembahasan yang meliputi biaya pendidikan (UKT), daya tampung, serta persepsi calon mahasiswa baru terhadap seleksi SNBT. Sentimen didominasi oleh netral dengan total sebanyak 78%. Sentimen terlihat positif terkait pada pembahasan mengenai reputasi Vokasi UI, namun juga disertai sentimen negatif mengenai biaya kuliah yang dianggap mahal dan keterbatasan daya tampung. Apabila dilihat melalui segi engagement, sosial media Instagram menjadi platform yang menunjukkan interaksi tertinggi, sementara Twitter dan YouTube menunjukkan keterlibatan yang lebih rendah.

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