The practice of publishing photos and videos containing children’s private information on social media—also known assharenting—is popular among parents in Jakarta. Embarking from the debate about privacy paradox in which it is believed that privacy concern does not predict someone’s behaviors in managing his/her private information online, this research tries to reveal the considerations underlying parental decisions when sharing their children’s private information through social media and their perceived risk toward their children’s online safety. Using qualitative approach, the researcher conducted interviews with 20 parents in Jakarta with at least one child younger 13 year old. The result suggests that the perceived benefit of sharenting exceeds its perceived risks. The study also found four reasons why parents exercise sharenting: to document their children’s development, to gain social support from their followers on social media, to overcome loneliness as a new parents and the low self-efficacy of parents in protecting children’s privacy on the internet. Unsurprisingly sharenting through social media has become a growing trend among parents. This finding thus will be useful as a groundwork to develop an intervention program with regards to relevant sharenting in the context of Jakarta, Indonesia.

Bahasa Abstract

Praktik memublikasikan foto dan video berisi informasi privat anak melalui media sosial—atau dikenal dengan istilahsharenting—marak dilakukan oleh orang tua di Jakarta. Bertolak dari perdebatan mengenai privacy paradox yang meyakini bahwa privacy concern tidak memrediksi perilaku seseorang dalam mengelola informasi privatnya di dalam jaringan, penelitian ini berupaya mengungkap pertimbangan yang mendasari keputusan orang tua ketika membagikan informasi privat anaknya melalui media sosial dan persepsi mereka terhadap risiko keamanan privasi anak dalam jaringan. Menggunakan metode penelitian kualitatif, dilakukan wawancara terhadap 20 partisipan yang merupakan orang tua di Jakarta yang memiliki setidaknya seorang anak berusia kurang dari 13 tahun. Hasil menunjukkan bahwasharenting terjadi karena keinginan orang tua untuk mengabadikan tahap tumbuh kembang anak, memperoleh dukungan sosial dari pengikut di media sosial, mengatasi kesepian yang dirasakan sebagai orang tua baru dan rendahnya self-efficacy orang tua dalam melindungi privasi anak di internet. Sedangkan persepsi partisipan terhadap manfaat yang diperoleh dari perilaku sharenting dinilai melampaui persepsi mereka terhadap risiko dari perilaku itu sendiri. Sehingga tidak mengherankan jika sharenting menjadi tren yang berkembang di kalangan orang tua melalui akun media sosialnya. Temuan ini selanjututnya berguna sebagai dasar dalam pengembangan program intervensi terhadap perilaku sharenting yang relevan terhadap konteks wilayah Jakarta, Indonesia.


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