Abstract
Research has shown that social networking sites (SNS), such as Facebook and WhatsApp, make it more convenient for older adults to bond with friends and family. However, despite such benefits, studies also found few older adults use SNS, and even fewer older adults use SNS in less developed nations. Therefore, it is important to identify factors that can influence intention to use SNS in older adults, especially among the Malaysian Chinese population, as they will face an aging society earlier than other ethnic groups in Malaysia. This study used the Technology Acceptance Model and Reasoned Action Approach to examine whether factors such as perceived ease of use, perceived usefulness, selfefficacy, and subjective norms, are significant predictors of intention to use SNS among Malaysian Chinese older adults. Purposive and snowball sampling methods were used to recruit 288 Malaysian Chinese adults aged 60 and above to participate in this survey. Multiple regression was used to analyze the data. Results showed that subjective norms played the most important role in intention to use SNS among Malaysian Chinese older adults. These findings can provide insight for program managers and policymakers when promoting SNS use among older adults.
Bahasa Abstract
Studi menunjukkan bahwa situs jejaring sosial (SJS) seperti "Facebook" dan "WhatsApp", membuat orang tua lebih nyaman untuk menjalin ikatan dengan teman dan keluarga. Namun, di samping manfaat menggunakan SJS, penelitian menemukan lebih sedikit lansia yang menggunakan situs jejaring sosial, dan jumlah lansia yang menggunakan SJS bahkan lebih sedikit di negara yang kurang berkembang. Oleh karena itu, penting untuk mengetahui faktor-faktor yang dapat memengaruhi niat untuk menggunakan SJS, terutama di kalangan orang tua Tionghoa Malaysia karena orang Tionghoa Malaysia akan menghadapi masalah kelompok masyarakat lanjut usia lebih awal daripada etnis lain di Malaysia. Penelitian ini menggunakan Technology Acceptance Model dan Reasoned Action Approach untuk menguji apakah faktor-faktor, seperti persepsi kemudahan penggunaan, persepsi kegunaan, efikasi diri dan norma subjektif, merupakan prediktor yang signifikan dari niat untuk menggunakan SJS di antara lansia Tionghoa Malaysia. Metode purposive dan snowball sampling digunakan untuk mengumpulkan 288 lansia Tionghoa Malaysia berusia 60 tahun ke atas untuk berpartisipasi dalam survei ini. Multiple Regression digunakan untuk menganalisis data. Hasil penelitian menunjukkan bahwa norma subjektif memainkan peran paling penting dalam niat untuk menggunakan SJS di kalangan manula Tionghoa Malaysia. Temuan ini dapat memberikan wawasan bagi manajer program dan pembuat kebijakan ketika mempromosikan SJS kepada orang tua.
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Recommended Citation
Ooi, C. S., Siah, P. C., & Low, S. K. (2020). Intention to Use Social Networking Sites Among Malaysian Chinese Older Adults. Makara Human Behavior Studies in Asia, 24(1), 47-55. https://doi.org/10.7454/hubs.asia.1090320