Abstract
The main purpose of this study is to explore the relation between decision-making styles which are measured by the General decision-making style (GDMS) test and information processing styles which are often termed cognitive styles and are, in this study, measured by Cognitive Style Inventory. The authors directed a survey research on 162 Iranian students. Structural equation modeling techniques were used to measure the impact of cognitive styles on decision-making styles. The authors found that cognitive styles have a positive impact on decision-making styles. In spite of the abundant research on factors that affect decision-making styles, few researches have tested the relationship between cognitive styles and decision-making styles. This study examines the impact of cognitive styles on decision-making styles in Iran. This study, like most research paper studies, cannot easily be generalized. Furthermore, the results of this study could be affected by economic conditions.
Recommended Citation
Motvaseli, Mahmoud and Lotfizadeh, Fariba
(2021)
"Entrepreneurs` Cognitive and Decision Making Styles,"
ASEAN Marketing Journal: Vol. 7:
No.
2, Article 3.
DOI: 10.21002/amj.v7i2.5264
Available at:
https://scholarhub.ui.ac.id/amj/vol7/iss2/3
