The Use of Travel Guidebooks by Tourist Visiting Yogyakarta

Authors

Gabriela Intani Putri, Master of Management, Faculty of Economics and Business, Gadjah Mada University, Yogyakarta, Indonesia. Phone: +62 85729939107Follow
Ike Janita Dewi, Master of Management, Faculty of Economics and Business, Gadjah Mada University, Yogyakarta, Indonesia. Phone : +62 8179415596Follow

Abstract

This research aims to know to what extend tourist use travel guidebooks for their visit to Yogyakarta, as one of tourism destination in Indonesia. This research was conducted by taking tourist who has been to or during their visit to Yogyakarta. Qualitative interviews with three travel experts precede this research in order to gather the purpose of using travel guidebooks by tourist visiting Yogyakarta. The results are 31 purposes of using travel guidebooks. After conducting factor analysis and reliability tests, seven factors comprising 26 statements were extracted which are: functional needs, forward-looking needs, learning needs, autonomy needs, tension reduction needs, security needs, and objectification needs.

Recommended Citation

Putri, Gabriela Intani and Dewi, Ike Janita (2021) "The Use of Travel Guidebooks by Tourist Visiting Yogyakarta," ASEAN Marketing Journal: Vol. 6: No. 2, Article 4.
DOI: 10.21002/amj.v6i2.4214
Available at: https://scholarhub.ui.ac.id/amj/vol6/iss2/4