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ASEAN Marketing Journal Universitas Indonesia
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Home > Journals > Faculty of Economics & Business > AMJ > Vol. 4 (2012) > No. 2

 
ASEAN Marketing Journal

December

Research Articles

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Customer Perceived Brand Equity in Measuring Consumption Preference towards Local and Imported Products: A serial Studies on Urban and Suburban Level of Indonesia Society in Greater Jakarta
Sri Rahayu
https://doi.org/10.21002/amj.v4i2.2032

PDF

Adoption of Mobile Apps: The Role of Experience
Harryadin Mahardika
https://doi.org/10.21002/amj.v4i2.2033

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Reputation Life Cycle of The SM Foundation and Customers’ Support
Muhammad Alishahdani Ibrahim
https://doi.org/10.21002/amj.v4i2.2034

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The effect of Store Image and Service Quality on Private Label Brand Image and Purchase Intention. Case Study: Lotte Mart Gandaria City
Nosica Rizkalla and Leis Suzanawaty
https://doi.org/10.21002/amj.v4i2.2035

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The Motivation of Poor Community in Using Mobile Phone: An Effort to Improve Quality of Life
Hapsari Setyowardhani
https://doi.org/10.21002/amj.v4i2.2036

 
 
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E-ISSN: 2356-2242

ISSN: 2085-5044

 

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