Abstract
Research Aims: The current study investigates how food vloggers’ trustworthiness influences viewers’ visit intention toward the featured food destination. Furthermore, it examines whether food vlogs’ authentic value and viewers’ attitudes toward food vlogs serially mediate the link between source trustworthiness and visit intentions.
Design/Methodology/Approach: The respondents were identified using a purposive sampling technique. Causal-predictive research design and path modelling via partial least squares was employed to measure the hypothesised relationships.
Research Findings: Source trustworthiness has a significant and positive influence on attitudes toward food vlogs and food vlog’s authentic value. Additionally, the food vlog’s authentic value was found to have a significant and positive effect on attitudes toward food vlogs and visit intention. Serial mediation also showed that food vlogs’ authentic value and attitude toward food vlogs serially mediate the relationship between source trustworthiness and visit intention.
Theoretical Contribution/Originality: The findings of the study lie on the Stimulus-Organism-Response (S-O-R) paradigm by Mehrabian and Russell (1974) and illustrate the complexities associated with influencer marketing from the point of encounter with the stimulus or the food vlog, to the formulation of the intention to visit food establishments.
Managerial Implications in the South East Asian Context: The study's findings underscore the significance of food vlogs in shaping consumer behaviour, particularly regarding visit intentions. Southeast Asian tourism and hospitality industries can leverage food vlogs as a tool for cultural exposure.
Research Limitations & Implications: Selecting a trustworthy vlogger who has high engagement through creative and eye-catching videos is a pertinent requirement to ensure the success of a campaign to promote vlogs.
References
Abd Razak, N. I., & Zulkifly, M. I. (2020). The impacts of food vlog attributes on para-social interaction and customers’ response behaviours. Journal of Tourism, Hospitality & Culinary Arts, 12(1), 1-11.
Abd Razak, N. I., Zulkifly, M. I., Shahril, Z., Arsat, A., & Yusrini, L. (2023). The effects of food vlog attributes on customers’ recommendation adoption. International Journal of Academic Research in Business & Social Sciences, 13(5), 330-346.
Adjei, M., Noble, S., & Noble, C. H. (2009). The influence of C2C communications in online brand communities on customer purchase behavior. Journal of the Academy of Marketing Science, 38(5), 634–653.
Aiken, K. D., & Boush, D. M. (2006). Trustmarks, objective-source ratings, and implied investments in advertising: investigating online trust and the context-specific nature of internet signals. Journal of the academy of marketing science, 34(3), 308-323.
Altun, Ö., Cizrelioğulları, M. N., & Babayiğit, M. V. (2022). The effects of social media on the food preferences of Generation Z within the scope of gastronomy tourism. Handbook on Tourism and Social Media (pp. 412-425). Cheltenham: Edward Elgar Publishing.
Amora, J. (2020). Convergent validity assessment in PLS-SEM: a loadings-driven approach. Data Analysis Perspectives Journal, 2(3), 1-6.
Arora, N., & Lata, S. (2020). YouTube channels influence on destination visit intentions. Journal of Indian Business Research, 12(1), 23–42.
Aslam, W., Ham, M., & Arif, I. (2021). Technology at the Dining Table: Linking perceived value, service recovery, and continuous intention to use food delivery applications. Revista Brasileira de Gestão de Negócios, 23, 600-618.
Ayeh, J. K. (2015). Travellers’ acceptance of consumer-generated media: An integrated model of technology acceptance and source credibility theories. Computers in Human Behavior, 48, 173–180.
Baker, M. A., & Kim, K. (2019). Value destruction in exaggerated online reviews. International Journal of Contemporary Hospitality Management, 31(4), 1956–1976.
Berhanu, K., & Raj, S. (2020). The trustworthiness of travel and tourism information sources of social media: perspectives of international tourists visiting Ethiopia. Heliyon, 6(3), e03439.
Briliana, V., Ruswidiono, W., & Deitiana, T. (2020). Do millennials believe in food vlogger reviews? A study of food vlogs as a source of information. Journal of Management and Marketing Review, 5(3), 170–178.
Buonincontri, P., & Marasco, A. (2017). Enhancing Cultural Heritage Experiences with Smart Technologies: An Integrated Experiential Framework. European Journal of Tourism Research, 17, 83–101.
Carpio, N., Napod, W., & Hyun, W. (2021). Gastronomy as a factor of tourists’ overall experience: a study of Jeonju, South Korea. International Hospitality Review, 35(1), 70–89.
Ceci, L. (2023). Number of global TikTok users 2020-2025. Statista. https://www.statista.com/statistics/1327116/number-of-global-tiktok-users/
Chen, C., & Lin, Y. (2018). What drives live-stream usage intention? The perspectives of flow, entertainment, social interaction, and endorsement. Telematics and Informatics, 35(1), 293–303.
Chen, Q., & Wells, W. D. (1999). Attitude toward the site. Journal of Advertising Research, 39(5), 27–38.
Chen, Y., Ding, D., Meng, L., Li, X., & Zhang, S. (2021). Understanding consumers’ purchase intention towards online paid courses. Information Development, 39(1), 19–35.
Cheng, Y., Wei, W., & Zhang, L. (2020). Seeing destinations through vlogs: implications for leveraging customer engagement behavior to increase travel intention. International Journal of Contemporary Hospitality Management, 32(10), 3227–3248.
Chevalier, J. A., & Mayzlin, D. (2006). The Effect of Word of Mouth on Sales: Online book reviews. Journal of Marketing Research, 43(3), 345–354.
Chin, W. W. (1998). The partial least squares approach for structural equation modeling. In G. A. Marcoulides (Ed.), Modern methods for business research (pp. 295-236). Mahwah, New Jersey: Lawrence Erlbaum Associates.
Chin, W. W., Cheah, J., Liu, Y., Ting, H., Lim, X., & Cham, T. (2020). Demystifying the role of causal-predictive modeling using partial least squares structural equation modeling in information systems research. Industrial Management and Data Systems, 120(12), 2161–2209.
Choi, G. Y., & Behm-Morawitz, E. (2017). Giving a new makeover to STEAM: Establishing YouTube beauty gurus as digital literacy educators through messages and effects on viewers. Computers in Human Behavior, 73, 80–91.
Choi, W., & Lee, Y. (2019). Effects of fashion vlogger attributes on product attitude and content sharing. Fashion and Textiles, 6(1), 1-18.
Davari, D., & Jang, S. (2021). Visit intention of non-visitors: A step toward advancing a people-centered image. Journal of Destination Marketing and Management, 22, 100662.
Dehghani, M., Niaki, M. K., Ramezani, I., & Sali, R. (2016). Evaluating the influence of YouTube advertising for attraction of young customers. Computers in Human Behavior, 59, 165–172.
Dey, M. (2023, November 30). The Phenomenon of Food Vlogging: A culinary journey through screens. LinkedIn. https://www.linkedin.com/pulse/phenomenon-food-vlogging-culinary-journey-through-screens-dey-iubic/
Eggers, F., O’Dwyer, M., Kraus, S., Vallaster, C., & Güldenberg, S. (2013). The impact of brand authenticity on brand trust and SME growth: A CEO perspective. Journal of World Business, 48(3), 340–348.
Erkan, İ., & Evans, C. (2016). The influence of eWOM in social media on consumers’ purchase intentions: An extended approach to information adoption. Computers in Human Behavior, 61, 47–55.
Folkvord, F., & De Bruijne, M. (2020). The effect of the promotion of vegetables by a social influencer on adolescents’ subsequent vegetable intake: a pilot study. International Journal of Environmental Research and Public Health, 17(7), 2243.
Fornell, C., & Larcker, D. F. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research, 18(1), 39.
Freberg, K., Graham, K. M., McGaughey, K., & Freberg, L. A. (2011). Who are the social media influencers? A study of public perceptions of personality. Public Relations Review, 37(1), 90–92.
Ghosh, A., & Ravichandran, S. (2022). Role of vlogs in promoting gastronomic tourism in India post-COVID-19. In Indian Tourism: Diaspora Perspectives (pp. 83-96). Leeds: Emerald Publishing Limited.
GlobalData. (2023). Philippines Foodservice Market Size and Trends by Profit and Cost Sector Channels, Players and Forecast to 2027. GlobalData. https://www.globaldata.com/store/report/philippines-foodservice-market-analysis/
Goodman, M. K., & Jaworska, S. (2020). Mapping digital foodscapes: Digital food influencers and the grammars of good food. Geoforum, 117, 183–193.
Gosal, J. G., Andajani, E., & Rahayu, S. (2020). The Effect of e-WOM on Travel Intention, Travel Decision, City Image, and Attitude to Visit a Tourism City. Advances in Economics, Business and Management Research, 115, 261–265.
Guenther, P., Guenther, M., Ringle, C. M., Zaefarian, G., & Cartwright, S. (2023). Improving PLS-SEM use for business marketing research. Industrial Marketing Management, 111, 127-142.
Hair Jr, J. F., Sarstedt, M., Hopkins, L., & Kuppelwieser, V. G. (2014). Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research. European business review, 26(2), 106-121.
Hair, J.F., Jr, Black, W.C., Babin, B.J. and Anderson, R.E. (2009). Multivariate data analysis. Saddle River, New Jersey: Prentice Hall.
Hall, C. M., Sharples, L., Mitchell, R., Macionis, N., & Cambourne, B. (Eds.). (2004). Food tourism around the world. Milton Park: Routledge.
Hennessey, S. M., Yun, D., & MacDonald, R. M. (2016). Influencing the intentions to visit a destination: the case of potential first-time and repeat visitors. Travel and Tourism Research Association: Advancing Tourism Research Globally, 26.
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115–135.
Hogan, J. E., Lemon, K. N., & Libai, B. (2004). Quantifying the ripple: Word-of-Mouth and advertising effectiveness. Journal of Advertising Research, 44(3), 271–280.
Hovland, C. I., Janis, I. L., & Kelley, H. H. (1954). Communication and Persuasion: Psychological Studies of opinion Change. American Sociological Review, 19(3), 355.
Hsu, C. L. (2020). How vloggers embrace their viewers: Focusing on the roles of para-social interactions and flow experience. Telematics and Informatics, 49, 101364.
Hung, K., & Li, S. Y. (2007). The influence of eWOM on virtual consumer communities: social capital, consumer learning, and behavioral outcomes. Journal of Advertising Research, 47(4), 485–495.
Ing, G. P., & Ming, T. (2018). Antecedents of Consumer Attitude towards Blogger Recommendations and its Impact on Purchase Intention. Asian Journal of Business and Accounting, 11(1), 292–323.
Jang, S., & Namkung, Y. (2009). Perceived quality, emotions, and behavioral intentions: Application of an extended Mehrabian–Russell model to restaurants. Journal of Business Research, 62(4), 451–460.
Johnston, J., & Goodman, M. K. (2015). Spectacular foodscapes. Food, Culture, and Society, 18(2), 205–222.
Jukić, A. (2018). An analysis of multimodal features of YouTube videos [MA Thesis, University of Zagreb]. https://core.ac.uk/download/299375324.pdf
Keel, A. L., & Nataraajan, R. (2012). Celebrity Endorsements and Beyond: New avenues for celebrity Branding. Psychology & Marketing, 29(9), 690–703.
Kim, D. Y., & Kim, H. Y. (2021). Influencer advertising on social media: The multiple inference model on influencer-product congruence and sponsorship disclosure. Journal of Business Research, 130, 405–415.
Kim, M. J., Lee, C., & Jung, T. (2018). Exploring consumer behavior in virtual reality tourism using an extended Stimulus-Organism-Response model. Journal of Travel Research, 59(1), 69–89.
Kock, N. (2014). Advanced mediating effects tests, Multi-Group analyses, and measurement model assessments in PLS-Based SEM. International Journal of e-Collaboration, 10(1), 1–13.
Kock, N. (2017). WarpPLS user manual: Version 6.0. ScriptWarp Systems: Laredo, TX, USA, 141, 47-60.
Kock, N. (2022). Testing and controlling for endogeneity in PLS-SEM with stochastic instrumental variables. Data Analysis Perspectives Journal, 3(3), 1-6
Kock, N., & Lynn, G. S. (2012). Lateral collinearity and Misleading Results in Variance-Based SEM: An illustration and recommendations. Journal of the Association for Information Systems, 13(7), 546–580.
Lacsina, N. E. (2023). Unveiling the Art of Food Vlogging: A Multimodal Discourse Analysis of food review vlogs. International Journal of Linguistics and Translation Studies, 4(2), 11–25.
Lai, M. Y., Ying, W., & Khoo‐Lattimore, C. (2019). Do food image and food neophobia affect tourist intention to visit a destination? the case of Australia. Journal of Travel Research, 59(5), 928–949.
Le, L., & Hançer, M. (2021). Using social learning theory in examining YouTube viewers’ desire to imitate travel vloggers. Journal of Hospitality and Tourism Technology, 12(3), 512–532.
Le, T. D., Dobele, A. R., & Robinson, L. J. (2018b). WOM source characteristics and message quality: the receiver perspective. Marketing Intelligence & Planning, 36(4), 440–454.
Leung, X. Y., & Jiang, L. (2018). How do destination Facebook pages work? An extended TPB model of fans’ visit intention. Journal of Hospitality and Tourism Technology, 9(3), 397–416.
Li, W., Kim, Y. R., & Scarles, C. (2023, January). What Makes People So Fond of Food Travel Vlogs? A Preliminary Study. In ENTER22 e-Tourism Conference (pp. 154-159). Cham: Springer Nature Switzerland.
Li, W., Kim, Y. R., Scarles, C., & Liu, A. (2022, January). Exploring the impact of travel vlogs on prospect tourists: a SOR based theoretical framework. In ENTER22 e-tourism conference (pp. 486-491). Cham: Springer International Publishing.
Lim, X., Radzol, A. R. B. M., Cheah, J., & Wong, M. W. (2017). The impact of social media influencers on purchase intention and the mediation effect of customer attitude. Asian Journal of Business Research, 7(2), 19-36.
Liu, S. Q., Ozanne, M., & Mattila, A. S. (2018). Does expressing subjectivity in online reviews enhance persuasion? Journal of Consumer Marketing, 35(4), 403–413.
Lou, C. (2021). Social Media Influencers and Followers: Theorization of a Trans-Parasocial relation and explication of its implications for influencer advertising. Journal of Advertising, 51(1), 4–21.
Lou, C., & Yuan, S. (2019). Influencer Marketing: How message value and credibility affect consumer trust of branded content on social media. Journal of Interactive Advertising, 19(1), 58–73.
Lu, H. H., Chen, C. F., & Tai, Y. W. (2024). Exploring the roles of vlogger characteristics and video attributes on followers’ value perceptions and behavioral intention. Journal of Retailing and Consumer Services, 77, 103686.
Luong, T., & Ho, C. (2023). The influence of food vloggers on social media users: A study from Vietnam. Heliyon, 9(7), e18259.
Ma, X., Zhang, J., Sun, Y., Wang, P., & Tang, R. (2023). Awakening travel intentions by food travel vlogs: far from the sky and close to the eyes. Leisure Studies, 1-16.
Mariani, M. M., Styvén, M. E., & Nataraajan, R. (2021). Social comparison orientation and frequency: A study on international travel bloggers. Journal of Business Research, 123, 232–240.
Mege, S. R., & Aruan, D. T. H. (2018). The impact of destination exposure in reality shows on destination image, familiarity, and travel intention. ASEAN Marketing Journal, 9(2), 115-122.
Mehrabian, A., & Russell, J. A. (1974). An approach to environmental psychology. New York: The MIT Press.
Meltwater. (2023). 2023 Global Digital Report. Meltwater. https://www.meltwater.com/en/2023-global-digital-trends
Moldovan, R. A., & Ciornea, R. (2019). The Effect of Online Unpaid Reviews made by Renowned Vloggers: the Case of Smartphones. Marketing From Information to Decision Journal, 2(2), 18–34.
Morris, M., & Anderson, E. (2015). ‘Charlie is so cool like’: authenticity, popularity and inclusive masculinity on YouTube. Sociology, 49(6), 1200–1217.
Moulard, J. G., Garrity, C. P., & Rice, D. H. (2015). What makes a human brand authentic? Identifying the antecedents of celebrity authenticity. Psychology & Marketing, 32(2), 173–186.
Mumuni, A. G., Lancendorfer, K. M., O’Reilly, K., & MacMillan, A. (2019). Antecedents of consumers’ reliance on online product reviews. Journal of Research in Interactive Marketing, 13(1), 26–46.
Munar, A. M., & Jacobsen, J. K. S. (2014). Motivations for sharing tourism experiences through social media. Tourism Management, 43, 46–54.
Munnukka, J., Maity, D., Reinikainen, H., & Luoma‐aho, V. (2019). “Thanks for watching”. The effectiveness of YouTube vlog endorsements. Computers in Human Behavior, 93, 226–234.
Mutum, D. S., Ghazali, E. M., Mohd‐Any, A. A., & Nguyen, B. (2018). Avoidance of sponsored posts on consumer-generated content: a study of personal blogs. The Bottom Line: Managing Library Finances, 31(1), 76–94.
O’Reilly, K., MacMillan, A., Mumuni, A. G., & Lancendorfer, K. M. (2016). Extending our understanding of eWOM impact: the role of source credibility and message relevance. Journal of Internet Commerce, 15(2), 77–96.
Ohanian, R. (1990). Construction and validation of a scale to measure celebrity endorsers’ perceived expertise, trustworthiness, and attractiveness. Journal of Advertising, 19(3), 39–52.
Oliveira, T., Araujo, B., & Tam, C. (2020). Why do people share their travel experiences on social media? Tourism Management, 78, 104041.
Omar, N. A., Lahath, A., Astuti, R. D., Jamaludin, N. A., & Alam, S. S. (2023). The mediating role of attitude in the relationship between the extrinsic and intrinsic attributes of Japanese frozen foods and consumers’ intention to purchase them: Evidence from Malaysia. The South East Asian Journal of Management, 17(1), 98-129.
Özkan, M. M., & Solmaz, B. (2015). Mobile Addiction of Generation Z and its Effects on their Social Lifes. Procedia - Social and Behavioral Sciences, 205, 92–98.
Park, D., Lee, J., & Han, I. (2007). The effect of On-Line consumer reviews on consumer purchasing intention: the moderating role of involvement. International Journal of Electronic Commerce, 11(4), 125–148.
Park, S. H. (2009). Acceptance process of word-of-mouth on internet consumer community [Unpublished PhD Thesis]. Yonsei University.
Popy, N. N., & Bappy, T. A. (2020). Attitude toward social media reviews and restaurant visit intention: a Bangladeshi perspective. South Asian Journal of Business Studies, 11(1), 20–44.
Rai, N., & Thapa, B. (2015). A study on purposive sampling method in research. Kathmandu: Kathmandu School of Law, 5(1), 8-15.
Rehman, S. U., Elrehail, H., Poulin, M., Shamout, M. D., & Alzoubi, H. M. (2023). Green managerial practices and green performance: a serial mediation model. International Journal of Innovation Studies, 7(3), 196-207.
Rivas, A. S., Mohamad, H. A., Lumabao, B. B., Sinsuat, D. R. R., Sinsuat, R. S., & Rivas, A. S. (2022). Vlogging among Filipino youth: a discourse analysis. Psychology and Education: A Multidisciplinary Journal, In press, 6.
Saboo, A. R., Kumar, V., & Ramani, G. (2016). Evaluating the impact of social media activities on human brand sales. International Journal of Research in Marketing, 33(3), 524–541.
Safko, L., & Brake, D. K. (2009). The social media Bible: Tactics, Tools, and Strategies for Business Success. Hoboken, New Jersey: Wiley.
Sakib, N., Zolfagharian, M., & Yazdanparast, A. (2020). Does parasocial interaction with weight loss vloggers affect compliance? The role of vlogger characteristics, consumer readiness, and health consciousness. Journal of Retailing and Consumer Services, 52, 101733.
Samosir, C., Rofianto, W., Komara, E., & Andriani, M. (2022). The forming factors of attitude towards social media reviews and its implications for visit Intention: A study on the Mgdalenaf YouTube channel. Advances in Economics, Business and Management Research, 647, 109-120.
Sandlin, J. K., & Peña, E. V. (2014). Building authenticity in social media tools to recruit postsecondary students. Innovative Higher Education, 39(4), 333-346.
Schouten, A., Janssen, L., & Verspaget, M. (2019). Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit. International Journal of Advertising, 39(2), 258–281.
Sidali, K. L., Capitello, R., & Manurung, A. J. T. (2021). Development and Validation of the Perceived Authenticity Scale for Cheese Specialties with Protected Designation of Origin. Foods, 10(2), 248.
Silaban, P. H., Chen, W., Nababan, T. S., Eunike, I. J., & Silalahi, A. D. K. (2022). How travel vlogs on YouTube Influence consumer behavior: a use and gratification perspective and customer engagement. Human Behavior and Emerging Technologies, 2022, 1–16.
Soltani, M., Soltani-Nejad, N., Azad, F. T., Taheri, B., & Gannon, M. (2020). Food consumption experiences: a framework for understanding food tourists’ behavioral intentions. International Journal of Contemporary Hospitality Management, 33(1), 75–100.
Spielmann, N., Babin, B. J., & Manthiou, A. (2018). Places as authentic consumption contexts. Psychology & Marketing, 35(9), 652–665.
Tang, J., Williams, A. M., Makkonen, T., & Jiang, J. (2019). Are different types of interfirm linkages conducive to different types of tourism innovation? International Journal of Tourism Research, 21(6), 901–913.
Teng, S., Khong, K. W., Chong, A. Y., & Lin, B. (2016). Examining the impacts of electronic Word-of-Mouth message on consumers’ attitude. Journal of Computer Information Systems, 57(3), 238–251.
Tolunay, A., & Ekizler, H. (2021). Analyzing online shopping behavior from the perspective of YouTube: Do Vlog content and Vlogger characteristics matter. OPUS International Journal of Society Researches, 18(41), 3041-3065.
Tran, G. A., & Strutton, D. (2014). Has Reality Television Come of Age as a Promotional Platform? Modeling the Endorsement Effectiveness of Celebreality and Reality Stars. Psychology & Marketing, 31(4), 294–305.
Vukolić, D., Gajić, T., & Penić, M. (2022). The effect of social networks on the development of gastronomy – the way forward to the development of gastronomy tourism in Serbia. Journal of Tourism Futures, ahead of print.
Weismueller, J., Harrigan, P., Wang, S., & Soutar, G. N. (2020). Influencer Endorsements: How advertising disclosure and source credibility affect consumer purchase intention on social media. Australasian Marketing Journal, 28(4), 160–170.
Xiao, M., Wang, R., & Chan‐Olmsted, S. M. (2018). Factors affecting YouTube influencer marketing credibility: a heuristic-systematic model. Journal of Media Business Studies, 15(3), 188–213.
Yeo, V. C. S., Goh, S. K., & Rezaei, S. (2017). Consumer experiences, attitude and behavioral intention toward online food delivery (OFD) services. Journal of Retailing and Consumer Services, 35, 150–162.
Yılmazdoğan, O. C., Doğan, R. Ş., & Altıntaş, E. (2021). The impact of the source credibility of Instagram influencers on travel intention: The mediating role of parasocial interaction. Journal of Vacation Marketing, 27(3), 299–313.
Yousaf, S. (2022). Food vloggers and parasocial interactions: a comparative study of local and foreign food vlogs using the S-O-R paradigm. International Journal of Contemporary Hospitality Management, 34(9), 3525–3549.
Yu, Q., Pickering, S., Geng, R., & Yen, D. A. (2021). Thanks for the memories: Exploring city tourism experiences via social media reviews. Tourism Management Perspectives, 40, 100851.
Zainal, N. T. A., Harun, A., & Lily, J. (2017). Examining the mediating effect of attitude towards electronic words-of-mouth (eWOM) on the relation between the trust in eWOM source and intention to follow eWOM among Malaysian travelers. Asia Pacific Management Review, 22(1), 35–44.
Zeng, B., & Gerritsen, R. (2014). What do we know about social media in tourism? A review. Tourism Management Perspectives, 10, 27–36.
Zha, X., Li, J., & Yan, Y. (2014). Advertising value and credibility transfer: attitude towards web advertising and online information acquisition. Behaviour & Information Technology, 34(5), 520–532.
Zhang, H. (2019). Exploring engagement in vlogs through content, context and presence [PhD Dissertation, The University of Edinburgh]. https://era.ed.ac.uk/handle/1842/35913?show=full
Zhang, M., & Merunka, D. (2015). The impact of territory of origin on product authenticity perceptions. Asia Pacific Journal of Marketing and Logistics, 27(3), 385–405.
Zhang, R., & Tran, T. (2010). An information gain-based approach for recommending useful product reviews. Knowledge and Information Systems, 26(3), 419–434.
Zhu, F., & Zhang, X. (2010). Impact of Online consumer reviews on sales: The moderating role of product and consumer characteristics. Journal of Marketing, 74(2), 133–148.
Zhu, L., He, L., Wang, F., He, W., & Tian, Z. (2020). How online reviews affect purchase intention: a new model based on the stimulus-organism-response (S-O-R) framework. Aslib Journal of Information Management, 72(4), 463–488.
Recommended Citation
Lacap, Jean Paolo; Moranas, Ronnie; Domasig, Kristina Paula; Rey, April Irish; and Perlas, Trishia Nicole
(2024)
"The Indirect Effects of Authentic Value and Attitude Toward Food Vlogs on the Link Between Trustworthiness and Visit Intentions: A Serial Mediation Analysis,"
The South East Asian Journal of Management: Vol. 18:
No.
2, Article 1.
DOI: 10.21002/seam.v18i2.1642
Available at:
https://scholarhub.ui.ac.id/seam/vol18/iss2/1