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Abstract

This study aims to deconstruct the discourse of beauty standards represented by Unpad Geulis' Instagram account. Using Derrida's framework of deconstruction, the authors dismantle the text structure on Unpad Geulis' beauty standards, in the form of a slim body, clean, smooth face, white skin color and healthy hair as a dominative, hegemonic, and discriminative. Furthermore, the authors employ the reading of différance, to explore the possibility that Unpad Geulis' beauty standards would not exist without the marginalized beauty standards. Such a reading is done by reading horizontally the text structure of Unpad Geulis, to find a new meaning that was previously concealed. The study also indicates objectification and privacy violation of women, displayed on Unpad Geulis, which can affect women’s psychological well-being. Finally, deconstruction dissects the relationship between Unpad Geulis and Universitas Padjajaran (Unpad) as an educational institution, uncovering forms of aporia or contradictions in Unpad's cultural values.

Bahasa Abstract

Penelitian ini bertujuan untuk mendekonstruksi wacana standar kecantikan yang dibawa oleh akun Instagram Unpad Geulis. Menggunakan dekonstruksi Derrida, penulis membongkar struktur teks pada standar kecantikan Unpad Geulis berupa tubuh langsing, bersih, wajah mulus, kulit putih, dan rambut sehat sebagai logosentrisme yang dominan, hegemonik, dan diskriminatif. Selanjutnya, penulis mencoba untuk melihat konsekuensi logis yang terjadi dengan menggunakan pembacaan différance dalam mengeksplorasi kemungkinan bahwa standar kecantikan Unpad Geulis tidak akan ada tanpa standar kecantikan yang terpinggirkan. Hal ini dilakukan dengan meradikalisasi struktur teks Unpad Geulis dengan membaca secara horizontal untuk menemukan makna baru yang sebelumnya disembunyikan. Temuan lain dari penelitian ini juga menunjukkan objektifikasi dan pelanggaran privasi perempuan yang berpotensi memengaruhi kesejahteraan psikologis perempuan. Terakhir, dekonstruksi membedah hubungan Unpad Geulis dengan Universitas Padjajaran (Unpad) sebagai institusi pendidikan untuk mengungkapkan bentuk-bentuk aporia atau kontradiksi pada nilai-nilai budaya Unpad.

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