JURNAL KOMUNIKASI INDONESIA
Abstract
In the era of local government autonomy and decentralization, numerous collaborations have emerged between local governments and local media, particularly in reporting government activities. Utilizing Vincent Mosco's political economy of communication framework, this study aims to elucidate the power relations manifested through commodification, specialization, and structuration between local media and government. This qualitative case study gathers data through in-depth interviews. Findings reveal that local government media cooperation funds serve as a mechanism to secure special coverage spaces with positive content about governmental activities, not in the form of advertising or advertorial, but in the form of news. While financially beneficial for both entities, these collaborations compromise journalistic integrity. Local media face censorship, framing, reprimands, and potential contract terminations, effectively granting local governments control over editorial processes and content. Consequently, local media are hindered in their ability to critically oversee governmental actions, posing significant challenges to media freedom—a fundamental pillar of democracy.
Bahasa Abstract
Di era otonomi dan desentralisasi pemerintah daerah, banyak kolaborasi yang muncul antara pemerintah lokal dan media lokal, terutama dalam memberitakan kegiatan pemerintah lokal. Dengan menggunakan kerangka kerja ekonomi politik komunikasi Vincent Mosco, penelitian ini bertujuan untuk menjelaskan relasi kuasa yang terwujud, khususnya melalui praktik komodifikasi, antara media lokal dan pemerintah lokal. Studi kasus kualitatif ini mengumpulkan data melalui wawancara mendalam. Temuan penelitian mengungkapkan bahwa dana kerja sama media dengan pemerintah lokal berfungsi sebagai mekanisme untuk mendapatkan ruang peliputan khusus dengan konten positif tentang kegiatan pemerintah lokal, bukan dalam bentuk iklan atau advertorial, tetapi dalam bentuk berita. Meskipun menguntungkan secara finansial bagi kedua belah pihak, kolaborasi ini membahayakan integritas jurnalisme. Media lokal menghadapi penyensoran, pembingkaian, teguran, dan kemungkinan pemutusan kontrak, yang secara efektif memberikan pemerintah lokal kontrol atas proses editorial dan konten. Akibatnya, media lokal terhambat dalam kemampuannya untuk mengawasi secara kritis tindakan pemerintah lokal, sehingga menimbulkan tantangan yang signifikan terhadap kebebasan media - sebuah pilar fundamental demokrasi.
Translated with DeepL.com (free version)
References
Dahl, R. (1998). On Democracy. Yale University Press.
Dewan Pers. (2006, December 26). Metode dan analisis terhadap pemberitaan. https://dewanpers.or.id/publikasi/opini_detail/53
Dewan Pers. (2024, June 12). Survei lanskap media pers Indonesia. https://www.dewanpers.or.id/berita/detail/2554/survei-lanskap-media-pers-indonesia
Levi, C. (2009). Akrobat ‘Pers Reformasi’ Papua. In J. Jamaludin (Eds.), Wajah Retak Media. Kumpulan Laporan Penelusuran (pp. 33-38). Aliansi Jurnalis Independen (AJI) Indonesia.
Littlejohn, S. W. F., Karen A., & Oetzel, J. G. (2017). Theories of Human Communication (11th Ed.). Waveland Press, Inc.
McChesney, R., W. (2008). The Political Economy of Media. Enduring Issues, Emerging Dilemmas. Monthly Review Press.
McChesney, R., W. (2000). The political economy of communication and the future of the field. Media, Culture & Society, 22(1), 109-116. https://doi.org/10.1177/016344300022001006
Moller, J., & Skaaning, S.E. (2013). Democracy and Democratization, In Comparative Perspective. Routledge.
Mosco, V. (2009). The Political Economy of Communication (2nd Ed). Sage Publications.
Mosco, V. (2023). The political economy of communication: A living tradition. Media Asia, 36(3), 146-155. https://doi.org/10.1080/23776277.2009.12224389
Rianto, P., Maharani, S., Gelgel, N.M.R.A. (2023) Capturing the watchdog: How regional budget weaken the role of local media. Mediator, 16 (1), 182-195. https://doi.org/10.29313/mediator.v16i1.2145
Syafei, F.R. & Jaya, E.E. (2025, May 2). Pangkas anggaran iklan media Rp 50 M jadi 3 M, Dedy Mulyadi klaim tetap berpihak pers. Kompas.com https://bandung.kompas.com/read/2025/05/02/181635678/pangkas-anggaran-iklan-media-rp-50-m-jadi-3-m-dedi-mulyadi-klaim-tetap
Wasko, J. (2018). Studying political Economies of Communication in the Twenty-First Century. Javnost-The Public, 25(1-2), 233-239. https://doi.org/10.1080/1383222.2018.1424031
Wasko, J. (2020). Understanding Disney. Manufacture of Fantasy. Second Edition. Polity Press.
Recommended Citation
Ruswandi, Awang
(2025)
"Commodification, Spatialization, and Structuration in Collaboration Between Local Media and Local Government in West Java,"
JURNAL KOMUNIKASI INDONESIA: Vol. 14:
No.
2, Article 5.
DOI: 10.7454/jkmi.v14i2.1290
Available at:
https://scholarhub.ui.ac.id/jkmi/vol14/iss2/5