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JURNAL KOMUNIKASI INDONESIA

Abstract

This study investigates the dominant themes and discursive structures within global film scholarship through a bibliometric analysis of 404 Scopus-indexed articles published between 2019 and 2024. Using VOSviewer to map keyword co-occurrence, citation networks, and authorship patterns, the research identifies five major thematic clusters: Hollywood, feminism, representation, Bollywood, and popular culture. The findings reveal a persistent dominance of Western narratives positioning them at the centre of global film studies. In contrast, themes related to non-Western cinema, such as Bollywood, appear less central and more fragmented within the academic discourse. These results highlight how bibliometric patterns reflect broader ideological structures, reinforcing Stuart Hall’s theory of cultural representation and the asymmetry of global meaning production. The study concludes that while Western hegemony remains influential, there is emerging scholarly attention to diverse cultural narratives. Future research should incorporate more inclusive data sources and methodologies to better capture underrepresented voices in global film discourse.

Bahasa Abstract

Penelitian ini menganalisis tema-tema dominan dan struktur wacana dalam kajian akademik global mengenai film melalui pendekatan bibliometrik terhadap 404 artikel yang terindeks di Scopus, diterbitkan antara tahun 2019 hingga 2024. Dengan menggunakan VOSviewer untuk memetakan keterkaitan kata kunci, jaringan sitasi, dan pola kolaborasi penulis, penelitian ini mengidentifikasi lima klaster utama: Hollywood, feminisme, representasi, Bollywood, dan budaya populer. Temuan menunjukkan bahwa narasi Barat mendominasi pusat kajian film global. Sebaliknya, tema terkait sinema non-Barat seperti Bollywood cenderung menempati posisi pinggiran dan terfragmentasi dalam wacana akademik. Pola ini mencerminkan struktur ideologis yang lebih luas, menguatkan teori representasi budaya dari Stuart Hall dan menunjukkan ketimpangan dalam produksi makna global. Penelitian ini menyimpulkan bahwa meskipun dominasi wacana Barat masih kuat, terdapat perhatian akademik yang mulai tumbuh terhadap representasi budaya yang lebih beragam. Studi lanjutan disarankan untuk menggunakan sumber data dan metodologi yang lebih inklusif guna menangkap keberagaman suara dalam kajian film global.

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