"UGC: A SLR RESEARCH" by Ni Wayan Suryatini, Puput Tripeni Juniman et al.
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JURNAL KOMUNIKASI INDONESIA

Abstract

The advancement of technology has given rise to the phenomenon of user-generated content (UGC), which presents an intriguing subject for investigation through various perspectives. This paper aims to conduct an analysis of journal articles focusing on UGC within the context of the Instagram social media platform. To achieve this, the paper employs a systematic literature review (SLR) research method, adhering to the PRISMA protocol, focusing specifically on journal articles discussing UGC on Instagram. The literature search was conducted in April 2023 using the keywords "UGC" and "Instagram" in the Scopus database. After a series of exclusions, the research examined 30 journal articles relevant to the topic. Eight research questions were addressed based on the conceptual framework, document characteristics, and content dimensions. The analysis results reveal that UGC offers numerous advantages to the communication and marketing industry. These benefits can be realized through the application of specific strategies tailored to the characteristics of Instagram users.

Bahasa Abstract

Perkembangan teknologi memicu munculnya konten yang dihasilkan oleh pengguna atau user-generated content (UGC). Fenomena ini menarik untuk dipelajari dari berbagai pendekatan. Tulisan ini bertujuan menganalisis artikel jurnal yang membahas mengenai UGC pada media sosial Instagram. Oleh karena itu, tulisan ini menggunakan metode studi tinjauan sistematis atau systematic literature review (SLR) dengan mengikuti protokol PRISMA terhadap artikel jurnal yang membahas UGC pada media sosial Instagram. Pencarian literatur dilakukan pada April 2023 dengan memasukkan kata kunci "UGC" dan Instagram pada database Scopus. Setelah melalui sejumlah proses eksklusi, kajian ini menganalisis 30 artikel jurnal yang sesuai dengan topik bahasan. Studi ini menjawab delapan pertanyaan penelitian yang dibuat berdasarkan kerangka kerja konseptual, karakteristik dokumen, dan dimensi konten. Hasil analisis menunjukkan UGC memberikan sejumlah manfaat untuk industri komunikasi dan pemasaran. Manfaat ini bisa didapatkan dengan menerapkan strategi tertentu sesuai dengan karakteristik pengguna Instagram.

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