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JURNAL KOMUNIKASI INDONESIA

Abstract

Artificial Intelligence (AI) is a transformative force shaping society, and online media plays a pivotal role in shaping public perceptions of it. Given the media’s influence, understanding its framing of recent AI advancements, such as the emergence of Large Language Models (LLMs) like ChatGPT, becomes increasingly critical. These models have revolutionized human-machine interaction and are subject to media narratives that can significantly influence public understanding and policy. This research explores the framing of AI narratives in Indonesian online media through the utilization of topic modelling. The study aims to uncover the dominant narratives and themes surrounding AI, including the nuanced portrayal of LLMs and Chat GPT. Using a dataset of online articles and news pieces on AI in the Indonesian context, topic modelling analysis identifies and analyzes the key topics and sentiments. The findings reveal that Indonesian online media tends to portray AI positively, emphasizing its potential for innovation and economic growth. However, concern about ethical implications and job displacement are also present. These findings provide important insights for AI developers, journalists, and policymakers, highlighting the importance of balanced reporting to shape informed public opinion and ethical AI practices.

Bahasa Abstract

Kecerdasan Buatan (AI) merupakan kekuatan transformatif yang membentuk masyarakat, dan media online memiliki peran penting dalam membentuk persepsi publik terhadap AI tersebut. Pentingnya memahami bagaimana media membingkai perkembangan AI terkini, termasuk hadirnya Model Bahasa Besar (LLMs) seperti ChatGPT, tidak bisa diabaikan. Model-model ini merubah interaksi manusia dan mesin dan juga menjadi subjek narasi media yang dapat memengaruhi pemahaman dan kebijakan publik terhadap AI. Riset ini mengeksplorasi bagaimana AI dibingkai dalam media online di Indonesia dengan menggunakan metode pemodelan topik. Studi ini bertujuan menemukan narasi dan tema utama seputar AI, termasuk gambaran mengenai LLMs dan ChatGPT. Pemodelan topik diterapkan pada sejumlah besar data pemberitaan dua media online di Indonesia untuk mengidentifikasi topik dan sentimen yang ada. Hasilnya menunjukkan bahwa media online cenderung memandang AI secara positif, khususnya

terkait potensi inovasi dan pertumbuhan ekonomi. Meskipun begitu, ada pula kekhawatiran mengenai dampak etis dan tergantikannya tenaga kerja manusia. Temuan ini memberikan pandangan penting bagi pengembang AI, jurnalis, dan pembuat kebijakan, menegaskan pentingnya laporan yang seimbang untuk membentuk opini publik dan praktik AI yang bertanggung jawab.

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