•  
  •  
 

JURNAL KOMUNIKASI INDONESIA

Abstract

This article will description influence pattern from ads, with saw case an agent of Central Intelligence Agency (CIA) namely Aldrich Hazen Ames. Ames arrested because information selling to other parties (double agent) for making money. The author assumed that his act influence by ads. Therefore the Jaguar XJ6 Sovereign car ads that driven by Ames at arrest used for sample. The author using Roland Barthes semiotics theory with explain meaning of denotative, connotative, and myth on the Jaguar car ads and then related with Jean Baudrillard concept. The method used is descriptive method, its is a method that makes systematically, factual, and accurate, characteristics and relationships of the phenomena studied. By using this method, the author analysis and observe of sign, describe every meaning on ads Jaguar that influence Ames (agent of CIA). The result that, the Jaguar car ads has influencing Ames become consumers illusions, that effect at consumerist acts. This act driving to high lifestyle (e.g. celebrity, hollywood) for obtain a social position, status, and prestige (sign value). For Baudrillard, this is fundamental elements in a capitalist society, there is a social and cultural significance in consuming the product which he calls sign value.

References

Atmojo, K. & Awaludin. (1996). Kekasih dan Mata-mata. GATRA.

Balaam, D.N. & Dillman, D. (2004). Introduction to International Political Economy, 6th ed. United States of America: Pearson Education.

Baudrillard, J. (1968). Le Systeme des objects. Paris: Denoel Gonthier.

Baudrillard, J. (1970). La Societe de concommation. Paris: Gallimard.

Baudrillard, J. (1987). The Ecstasy of Communication. New York.

Barthes, R. (1967). Elements of Semiology. Jonathan Cape.

Bell, D. (1976). The Cultural Contradiction of Capitalism. New York: Basic Books.

Discovery. (2022). The Most Famous Classic Jaguars through the Ages,” Motoring,

https://www.discoveryuk.com/motoring/the-most-famous-classic-jaguars-through-the-ages/ (accessed March 21, 2023).

Fiske, J. (1989). Reading the Popular. Boston: Unwin Hyman.

Fukuyama, F. (2004). The End of History and the Last Man. Yogyakarta: Qalam Press.

Johnson, K. (2010). The Oxford Handbook of National Security Intelligence. New York: Oxford University Press.

Piliang, A. Y. (2003). Hipersemiotika: Tafsir Cultural Studies Atas Matinya Makna. Yogyakarta: Jalasutra.

Powell, B. (1999). Catching the Imperfect Spy. Newsweek.

Rusmana, D. (2014). Filsafat Semiotika: Paradigma, Teori, dan Metode Interpretasi Tanda dari Semiotika Struktural Hingga Dekonstruksi Praktis. Bandung: Pustaka Setia.

Sobur, A. (2016). Semiotika Komunikasi. Bandung: Remaja Rosdakarya.

Sarup, M. (1993). An Introductory Guide to Post-Structuralism and Postmodernism, 2nd Edition. UK: Harvester Wheatsheaf.

Todorov, T. (1984). Mikhail Bakhtin: The Dialogical Principle. Manchester University Press.

Wallace, R. & Melton, K. (2017). Spies, Spies Every Where a Journey through D.C. Espionage. The Washington Post,

https://www.washingtonpost.com/graphics/lifestyle/washington-dc-spy-map/ (accessed March 21, 2023).

Download

Share

COinS