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JURNAL KOMUNIKASI INDONESIA

Abstract

The purpose of this research is to provide perspective on being a gay in Indonesia and his point of view on how he tries to express his diverse identities through social media Instagram. Also, how he tries to be unattached from the negative profiling and imagery of being a gay that exists in society in Indonesia. The focus of this research is the practice of posting and uploading content on Instagram from Magistus Miftah, an Indonesian fashion designer. This research is qualitative research with descriptive design and social semiotics analysis. This research concludes that the gender expression that Magistus Miftah does through his social media works as several things. The most standout is that he shows his identity in a maximum way. From semiotics analysis, the researcher found a process of identity negotiation. Also, as he expresses himself on Instagram, Magistus Miftah strengthens his identity. The practice of posting also became a way to fight the gay stereotype and negative image in Indonesia.

Bahasa Abstract

Penelitian ini dilakukan untuk memberikan pandangan dari sudut pandang seorang gay di Indonesia dalam mengekpresikan identitasnya yang beragam melalui sosial media instagram. Artikel ini bertujuan untuk melihat adanya penunjukkan keragaman identitas yang dilakukan seorang gay melalui media sosial Instagram untuk melepaskan diri dari gambaran yang seringkali negatif dan salah yang telah terbentuk di masyarakat. Fokus penelitian adalah praktik mengunggah di sosial media Instagram yang dilakukan oleh desainer di Indonesia bernama Magistus Miftah. Penelitian ini adalah penelitian kualitatif dengan desain deskriptif dan metode analisis semiotika sosial. Hasil penelitian menyimpulkan bahwa ekspresi gender yang dilakukan oleh Magistus Miftah di sosial media instagramnya digunakan untuk beberapa hal. Hal yang paling menonjol terlihat adalah Magistus Miftah melalui unggahannya menunjukkan identitasnya secara total. Dari analisis semiotika, ditemukan proses negosiasi identitas yang dilakukan Magistus Miftah. Selain itu dengan mengkespresikan dirinya di instagram, Magistus Miftah memperkuat identitasnya. Praktik menggunggah juga menjadi bentuk perlawanan stereotip gay yang ada di Indonesia.

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