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JURNAL KOMUNIKASI INDONESIA

Abstract

It is important for millennial mothers to have digital literacy. Millenials are known to have a tight relationship with digital media. Rather than fathers, mothers more often look for any information on child health issues. The study aimed to dig around mothers’ digital literacy practice which they did to obtain information from various online media, and also further understand the mothers’ comprehension on child disease and health issues. This qualitative research applied the post-positivitist paradigm with digital ethnographic method. The study suggests that Gilster’s (1997) digital literacy phases may be added by information sharing phase. This research also added understanding that there was a skill level gradation in each phase, in which the respective phase consisted of low, medium, and high levels. In addition, the mothers’ digital literacy were more affected by interests, curiosities, and needs. It was not always directly proportional to the issue literacy skill. On the other hand, millennial mothers’ online media choices were also affected by the convenience and benefit perceptions of such media. The research also found 5 (five) child disease and health issues which became the millennial mothers’ concerns, namely: 1) common disease, 2) accident, 3) emergency, 4) mental health, and 5) COVID-19 pandemic. It also showed that an interpretation of a disease affected the behaviour toward such disease. In addition, the interpretation was inclined to be affected by the social construction in the media. However, if we observed this from the active audience perspective, the millennial mothers who choose to limit exposures to information on a disease will behave differently from those who do not limit their exposures to information.

Bahasa Abstract

Kemampuan literasi digital sangat penting dimiliki ibu millennial. Generasi millennial dikenal memiliki keterkaitan erat dengan media digital. Terlebih dibandingkan ayah, ibu merupakan sosok yang lebih sering mencari informasi seputar isu kesehatan anak. Tujuan penelitian adalah untuk menggali praktik literasi digital yang dilakukan para ibu dalam mendapatkan informasi melalui berbagai media daring serta menggali pemaknaan ibu atas isu penyakit dan kesehatan anak. Penelitian ini menggunakan paradigma post positivistik dengan pendekatan kualitatif yang menggunakan metode etnografi digital. Hasil penelitian menunjukkan bahwa tahapan dari literasi digital Gilster (1997) dapat ditambahkan dengan tahap berbagi informasi atau sharing. Penelitian ini juga menambah pemahaman bahwa terdapat gradasi level kemampuan di setiap tahapan, yang masing-masing terdiri dari level rendah, sedang, hingga tinggi. Selain itu, kemampuan literasi digital ibu justru lebih dipengaruhi dengan minat, ketertarikan, dan kebutuhan serta tidak selalu berbanding lurus dengan kemampuan literasi isu. Di sisi lain, pilihan media daring ibu millennial juga dipengaruhi oleh persepsi kemudahaan dan persepsi manfaat dari media tersebut. Hasil penelitian juga menemukan ada 5 (lima) isu penyakit dan kesehatan anak yang menjadi perhatian para ibu millennial yakni: 1) penyakit umum (common disease), 2) kecelakaan (accident), 3) kegawatdaruratan (emergency), 4) kesehatan mental (mental health), dan 5) pandemi COVID-19. Penelitian juga menunjukkan bahwa pemaknaan atas suatu isu penyakit memiliki dampak pada perilaku terhadap penyakit tersebut. Pemaknaan juga cenderung dipengaruhi dengan konstruksi sosial di media. Namun dilihat dari perspektif khalayak aktif pada ibu millennial yang memilih untuk membatasi paparan informasi atas suatu penyakit akan memiliki perilaku yang berbeda dengan mereka yang tidak membatasi paparan informasi.

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