•  
  •  
 

Abstract

Background: Sustainable menstrual products currently face the same VAT rate as conventional products, making them less affordable and slowing their adoption. This price gap drives consumers toward cheaper disposable alternatives, increasing non-recyclable waste and environmental risks. Addressing this imbalance is essential to advancing sustainability and menstrual equity. Method: This study conducted in-depth interviews with officials from the Directorate General of Taxes, the Fiscal Policy Agency, the Ministry of Environment and Forestry, academicians, and a sustainable product manufacturer. Data were analyzed using the Regulatory Impact Assessment (RIA) framework to evaluate four VAT policy alternatives: normal VAT, VAT exemption, non-collected VAT, and VAT on a certain amount. Findings: The non-collected VAT option provides the greatest overall benefit for both the public and industry. It enhances affordability, encourages the adoption of sustainable menstrual products, and reduces environmental burdens. Conclusion: A non-collected VAT policy is crucial for expanding access, supporting environmental objectives, and strengthening gender-responsive fiscal policy. Effective implementation requires coordinated planning and continuous monitoring. Novelty/Originality: This study is among the first to assess VAT options for sustainable menstrual products using an RIA approach, integrating fiscal reform, environmental sustainability, and gender-sensitive budgeting.

References

Ajzen, I. 1991. The Theory of Planned Behavior. Organizational Behavior and Human Decision Processes, 50 (2), 179–211. https://doi.org/10.1016/0749-5978(91)90020-T

Ajzen, I. 2005. Attitudes, Personality and Behaviour. Mc Graw Hill.

Benvenutti, L. M. M., A. B. Ribeiro, F. Forcellini, and M. U. Maldonado. 2016. The Effectiveness of Tax Incentive Policies in the Diffusion of Electric and Hybrid Cars in Brazil. In Proceedings of the 41º Congresso Latinoamericano de Dinâmica de Sistemas, 1–11. Retrieved from https://www.researchgate.net/publication/310096129_The_Effectiveness_of_Tax_Incentive

Bilisanimar, A., and Inayati. 2023. Analysis of Value-Added Tax Incentives Justification of Supplies of Menstrual Products. Undergraduate Thesis, Universitas Indonesia. https://lib.ui.ac.id/detail?id=9999920523467&lokasi=lokal

Buettner, T., F. Hechtner, and B. Madzharova. 2025. Taxes and Gender Equality: The Incidence of the ‘Tampon Tax’. European Economic Review, 177, Article 105054. https://doi.org/10.1016/j.euroecorev.2025.105054

Cotropia, C., and K. Rozema. 2018. Who Benefits from Repealing Tampon Taxes? Empirical Evidence from New Jersey. Journal of Empirical Legal Studies, 15 (3), 620–647. https://doi.org/10.1111/jels.12188

Creswell, J. W., and J. D. Creswell. 2018. Research Design Qualitative, Quantitative, and Mixed Methods Approaches. SAGE.

Desmarais, B. A., and J. A. Hird. 2014. Public Policy’s Bibliography: The Use of Research in US Regulatory Impact Analyses. Regulation & Governance, 8 (4), 497–510. https://doi.org/10.1111/rego.12041

Deus, R. M., F. D. Mele, B. S. Bezerra, and R. A. G. Battistelle. 2020. A Municipal Solid Waste Indicator for Environmental Impact: Assessment and Identification of Best Management Practices. Journal of Cleaner Production, 242, Article 118433. https://doi.org/10.1016/j.jclepro.2019.118433

Dewi, T. 2021. From Single-Use Pads to Sustainable Underwear. The Jakarta Post. December 11. https://www.thejakartapost.com/opinion/2021/12/11/from-single-use-pads-to-sustainable-underwear-.html

Drozdenko, R. G., M. Jensen, and D. Coelho. 2011. Pricing of Green Products: Premiums Paid, Consumer Characteristics and Incentives. International Journal of Business, Marketing, and Decision Sciences, 4 (1), 106–116.

Fachrudin, M. 2023. Kebijakan Fiskal di Era Digital: Analisis Penerapan Cukai pada Digital Games. Co-Value: Jurnal Ekonomi, Koperasi & Kewirausahaan, 17 (7), 957–967. 10.59188/covalue.v14i07.3975

Frey, A., and J. Haucap. 2022. VAT Pass-Through: The Case of a Large and Permanent Reduction in the Market for Menstrual Hygiene Products, Int Tax Public Finance, 31, 160–202. https://doi.org/10.1007/s10797-023-09813-w

Giokaris, I. P., and M. E. Pouliasi. 2020. To Tax or Not to Tax? Tampon Taxes and Gender (In)Equality: The Cyprus Case-Study. Cyprus Review, 32 (1), 257–278. https://cyprusreview.org/index.php/cr/article/view/732

Hamilton, V. E. 2023. Menstrual Justice in Theoretical Context. In William & Mary Law School Scholarship Repository. 133–154. Faculty Publications. https://scholarship.law.wm.edu/facpubs/2142

Hantke-Domas, M. 2003. The Public Interest Theory of Regulation: Non-Existence or Misinterpretation? European Journal of Law and Economics, 15 (2), 165–194. https://doi.org/10.1023/A:1021814416688

Hardman, S., A. Chandan, G. Tal, and T. Turrentine. 2017. The Effectiveness of Financial Purchase Incentives for Battery Electric Vehicles – A Review of the Evidence. Renewable and Sustainable Energy Reviews, 80, 1100–1111. https://doi.org/10.1016/j.rser.2017.05.255

Harvard T. H. Chan School of Public Health. 2023. Menstrual Hygiene Products: Pads and Tampons are the go-to Choice. May. Harvard T.H. Chan School of Public Health. https://www.hsph.harvard.edu/applewomenshealthstudy/updates/menstrualhygieneproducts/#:~:text=The%20four%20most%20commonly%2Dused,menstrual%20cup%20or%20period%20underwear

Hsu, C.-L., C.-Y. Chang, and C. Yansritakul. 2017. Exploring Purchase Intention of Green Skincare Products using the Theory of Planned Behavior: Testing the Moderating Effects of Country of Origin and Price Sensitivity. Journal of Retailing and Consumer Services, 34, 145–152. https://doi.org/10.1016/j.jretconser.2016.10.006

Indahsari, D. N., and P. Fitriandi. 2021. Pengaruh Kebijakan Insentif Pajak di Masa Pandemi COVID-19 terhadap Penerimaan PPN. Jurnal Pajak Dan Keuangan Negara (PKN), 3 (1), 24–36. https://doi.org/10.31092/jpkn.v3i1.1202

Kavaliauskė, M., and S. Ubartaitė. 2014. Ethical Behaviour: Factors Influencing Intention to Buy Organic Products in Lithuania. Economics and Management, 19 (1), 72–83. https://doi.org/10.5755/j01.em.19.1.4991

Kaza, S., C. L. Yao, P. Bhada-Tata, and F. Van Woerden. 2018. What a Waste 2.0: A Global Snapshot of Solid Waste Management to 2050. World Bank. https://doi.org/10.1596/978-1-4648-1329-0

Kementerian Lingkungan Hidup dan Kehutanan. 2020. February, 21. KLHK: Indonesia Memasuki Era Baru Pengelolaan Sampah. Pejabat Pengelola Infomasi dan Dokumentasi KLHK. https://rm.id/baca-berita/government-action/29574/klhk-indonesia-memasuki-era-baru-pengelolaan-sampah

Kementerian Lingkungan Hidup dan Kehutanan. 2023. SIPSN – Sistem Informasi Pengelolaan Sampah Nasional. https://sipsn.kemenlh.go.id/sipsn/

Laporte, B., E. Caldeira, C. de Quatrebarbes, and Y. Bouterige. 2018. Tax Expenditure Assessment: From Principles to Practice. In Fondation Pour les Études et Recherches sur le Développement International (Ferdi). Ferdi.

Mahajan, T. 2019. Imperfect Information in Menstrual Health and the Role of Informed Choice. Indian Journal of Gender Studies, 26 (1–2), 59–78. https://doi.org/10.1177/0971521518811169

Mutiah, D. 2019. Mengapa Sampah Pembalut Bisa Jadi Bom Waktu? Liputan 6. July, 19. https://www.liputan6.com/lifestyle/read/4016631/mengapa-sampah-pembalut-bisa-jadi-bom-waktu?page=2

Nida, D. R. P. P., I. G. A. P. Yoga, and I. W. C. Adyatma. 2021. Analysis of the Impact of Tax Imposition on Electronic Transactions. International Journal of Multidisciplinary Research and Publications, 4 (4), 68–72. http://ijmrap.com/wp-content/uploads/2021/10/IJMRAP-V4N4P87Y21.pdf

Ningsih, R. 2023. Evaluasi Efektivitas Kebijakan Permendag No.94/2018 tentang Ketentuan Penggunaan Letter of Credit untuk Ekspor Barang Tertentu. Trade Policy Journal, 2 (1), 19–24.

Nuryati, Y. et al. 2022. Analisis Kebijakan Harga Semen untuk Wilayah Indonesia Timur. Trade Policy Journal, 1, 43–50. https://jurnal.kemendag.go.id/TPJ/article/view/756

OECD. 2009. OECD Reviews of Regulatory Reform Regulatory Impact Analysis a Tool for Policy Coherence. OECD.

OECD. 2015. OECD Regulatory Policy Outlook 2015. OECD Publishing. https://doi.org/10.1787/9789264238770-en

OECD. 2020. OECD Best Practice Principles for Regulatory Policy Regulatory Impact Assessment. OECD.

OECD. 2025. OECD Regulatory Policy Outlook 2025. https://doi.org/10.1787/56b60e39-en

Oktaviani, R. M., H. Kurnia, S. Sunarto, and U. Udin. 2020. The Effects of Taxpayer Knowledge and Taxation Socialization on Taxpayer Compliance: The Role of Taxpayer Awareness in Developing Indonesian Economy. Accounting, 89–96. https://doi.org/10.5267/j.ac.2019.12.004

Pan, S., X. Zhou, and S. Chan. 2021. How Tax Reduction or Exemption Influence Prices --Empirical Evidence from Cases about Tampon Tax Reduction or Exemption. Advances in Economics, Business and Management Research, 203. 10.2991/assehr.k.211209.070

Park, C. J. et al. 2019. Sanitary Pads and Diapers Contain Higher Phthalate Contents than those in Common Commercial Plastic Products. Reproductive Toxicology, 84, 114–121. https://doi.org/10.1016/J.REPROTOX.2019.01.005

Peberdy, E., A. Jones, and D. Green. 2019. A Study into Public Awareness of the Environmental Impact of Menstrual Products and Product Choice. Sustainability, 11 (2). https://doi.org/10.3390/su11020473

Ramsay, C. et al. 2023. Reusable Period Products: Use and Perceptions Among Young People in Victoria, Australia. BMC Women’s Health, 23 (1), 1–12. https://doi.org/10.1186/s12905-023-02197-3

Rossouw, L., and H. Ross. 2021. Understanding Period Poverty: Socio-Economic Inequalities in Menstrual Hygiene Management in Eight Low- and Middle-Income Countries. International Journal of Environmental Research and Public Health, 18 (5). https://doi.org/10.3390/ijerph18052571

Rull, D. 2020. How to Abolish Indirect Taxes on Menstrual Hygiene Products. 20-28. Research Paper, Copenhagen Business School, CBS LAW.

Saraccil. 2019. September, 14. Tantangan dalam Menerapkan Sustainable Menstruation di Indonesia. Female Daily. https://editorial.femaledaily.com/blog/2019/09/14/tantangan-dalam-menerapkan-sustainable-menstruation-di-indonesia?amp=1

Sari, P. N. 2016. Analisis Pengelolaan Sampah Padat di Kecamatan Banuhampu Kabupaten Agam. Jurnal Kesehatan Masyarakat Andalas, 10 (2), 157–165. https://doi.org/10.24893/jkma.v10i2.201

Setiabudi, A. W., C. Y. Prasetyo, and T. M. Tarigan. 2023. Netralitas Pajak Pertambahan Nilai Terkait dengan Pengkreditan Pajak Masukan di Indonesia. Prosiding Working Papers Series in Management, 15 (1), 114–123. https://doi.org/10.25170/wpm.v15i1.4546

Shazmin, S. A. A., I. Sipan, and M. Sapri. 2016. Property Tax Assessment Incentives for Green Building: A Review. Renewable and Sustainable Energy Reviews, 60, 536–548. https://doi.org/10.1016/j.rser.2016.01.081

Singh, B., J. Zhang, and J. Segars. 2020. Period Poverty and the Menstrual Product Tax in the United States. Obstetrics & Gynecology, 135 (1), 68S-68S. https://doi.org/10.1097/01.AOG.0000665164.05365.d0

Situmeang, N., and S. Y. Putri. 2021. Implementasi Program Tujuan Pembangunan Berkelanjutan (Sustainable Development Goals) pada Kasus Stunting di Indonesia. Jurnal PIR: Power in International Relations, 5 (2), 163. https://www.researchgate.net/publication/355389037_IMPLEMENTASI_PROGRAM_TUJUAN_PEMBANGUNAN_BERKELANJUTAN_SUSTAINABLE_DEVELOPMENT_GOALS_PADA_KASUS_STUNTING_DI_INDONESIA

Sugiyono. 2013. Metode Penelitian Kuantitatif, Kualitatif, dan R&D 9th. CV Alfabeta.

Sukardji, U. 2015. Pokok-Pokok PPN (Pajak Pertambahan Nilai). PT RajaGrafindo Persada.

Undang-Undang Nomor 7 Tahun 2021 tentang Harmonisasi Peraturan Perpajakan (2021).

Wedari, L. K. 2023. Public Interest Theory. March, 31. Binus University. https://binus.ac.id/bekasi/accounting-technology/2023/03/31/public-interest-theory/

Weir, C. S. 2015. In the Red: A Private Economic Cost and Qualitative Analysis of Environmental and Health Implications for Five Menstrual Products. Undergraduate Thesis, Dalhousie University. https://hdl.handle.net/10222/76546

Widianto, Y. W., and L. S. Puspita. 2020. Evaluasi Dampak Pengenaan Pajak Pertambahan Nilai pada Perdagangan Melalui Sistem Elektronik. Bappenas Working Papers, 3(2), 109–125. https://doi.org/10.47266/bwp.v3i2.76

Widyastutik, Firdaus, M., M. Aminah, and D. V. Panjaitan. 2022. Analisis Cost Benefit Pemupukan Berimbang dalam Rangka Pemenuhan Unsur Hara Optimal: Pendekatan RIA. Jurnal Ekonomi dan Kebijakan Pembangunan, 11 (1), 35–55. https://doi.org/10.29244/jekp.11.1.2022.35-55

World Bank Group. 2024. Tax Expenditure Manual. The World Bank.

Zanola, F. D. A. et al. 2020. Inside the Cup: Symbolic and Identificatory Consumption of Menstrual Cup Consumers. Brazilian Journal of Marketing, 19 (2), 361–387. https://doi.org/10.5585/remark.v19i2.17774

Share

COinS