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Abstract

This paper discusses the ability of Village-Owned Enterprises (Bumdes) to use financial literacy instruments operating in Situ Cisanti. According to research findings Bumdes financial literacy increases with financial training, where the training trains management in making strategic decisions. The level of financial literacy or financial literacy of the stakeholders participating in this study is higher, and the tendency of participation rates is quite high when it is associated with investment and a sense of concern in actively advancing Village Owned Enterprises (cohesiveness). Communication and information barriers between organisations and the production department support the formation of superior products derived from the role of mapping the potential of the region by its members. Another behavioural factor influencing the participation of the realization of this excellent product is that public trust is still low in seeing the quality of production, so it is necessary to carry out a branding process or adding value in increasing competitive advantage.

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