•  
  •  
 

Jurnal Komunikasi Indonesia

Abstract

The 2016 Electronic Information and Transactions Law (UU ITE) which was created by the government to tackle cyber problems has generated a lot of controversy, one of which is the regulation governing online gambling and its promotion in Article 27 verse (2) of the ITE Law. A number of influencers violate these regulations by using social media to promote online gambling, which carries a moral burden of influence in promoting illegal products, to provide good universal service to the community. Furthermore, as someone who has many followers, one influencer also has high public interest which requires, as someone who is widely followed on social media, a person influencer must have a policy of utilizing their social media. This research uses a qualitative descriptive methodology with data collection literature review. This research finds that there is a need for firmness in the implementation of violations of the ITE Law article 27 verse (2), some influencers who claim not to know if the site being promoted is online gambling, this dedicates an unclear definition of online gambling. The reason is that currently some online games have a system similar to online gambling. That way, the government needs to make a clear separation, how to categorize online gambling and online games separately. That way, law enforcement against violators of online gambling promotions can be done firmly and reduce the possibility of similar actions in the future.

Bahasa Abstract

Undang-Undang Informasi dan Transaksi Elektronik (UU ITE) 2016 yang dibuat oleh pemerintah untuk mengatasi masalah siber telah menimbulkan banyak kontroversi, salah satunya adalah peraturan yang mengatur perjudian online dan promosinya dalam Pasal 27 ayat (2) UU ITE. Sejumlah influencer melanggar peraturan ini dengan menggunakan media sosial untuk mempromosikan perjudian online, yang membawa beban moral pengaruh dalam mempromosikan produk ilegal, untuk memberikan layanan universal yang baik kepada masyarakat. Selanjutnya, sebagai seseorang yang memiliki banyak followers, salah satu influencer juga memiliki animo publik yang tinggi yang mengharuskan, sebagai seseorang yang banyak diikuti di media sosial, seorang influencer seseorang harus memiliki kebijakan memanfaatkan media sosialnya. Penelitian ini menggunakan metodologi deskriptif kualitatif dengan kajian pustaka pengumpulan data. Penelitian ini menemukan bahwa perlu adanya ketegasan dalam pelaksanaan pelanggaran UU ITE pasal 27 ayat (2), beberapa influencer yang mengaku tidak tahu jika situs yang dipromosikan adalah judi online, hal ini mendedikasikan definisi judi online yang tidak jelas. Pasalnya, saat ini beberapa game online memiliki sistem yang mirip dengan judi online. Dengan begitu, pemerintah perlu membuat pemisahan yang jelas, bagaimana mengkategorikan judi online dan game online secara terpisah. Dengan begitu, penegakan hukum terhadap pelanggar promosi judi online dapat dilakukan dengan tegas, dan mengurangi kemungkinan tindakan serupa di kemudian hari.

References

Addiyansyah, W., & Rofi'ah. (2023). Kecanduan Judi Online di Kalangan Remaja Desa Cilebut Barat Kecamatan Sukaraja Kabupaten Bogor. Manifesto: Jurnal Gagasan Komunikasi, Politik, Dan Budaya, 1(1), 13-22.

Aditya, R. (2023, August 26). Sederet Selebgram Ditangkap Karena Promosi Situs Judi Online, Siapa 5 Influencer Itu? Suara.com. https://www.suara.com/news/2023/08/26/165523/sederet-selebgram-ditangkap-karena-promosi-situs-judi-online-siapa-5-influencer-itu

Affan, V., & Saefudin, Y. (2023). Tinjauan Kriminologis terhadap Influencer yang Mengiklankan Judi Online (Studi Putusan Nomor 871/Pid.Sus/2002/PN Tjk). Amerta Jurnal Ilmu Sosial Dan Humaniora, 3(1), 13–20.

Alfarizi, M. K. (2023, October 21). Influencer dan Streamer Disebut Tak Takut Promosi Judi Online, Ini Dampaknya. Tempo.Co.

https://bisnis.tempo.co/read/1786782/influencer-dan-streamer-disebut-tak-takut-promosi-judi-online-ini-dampaknya

Alhamidi, R. (2023, July 27). Dua Konten Penggusur Youtuber Ferdian Paleka Ke Penjara. Detikcom. Retrieved October 25, 2023, from https://www.detik.com/jabar/berita/d-6843373/dua-konten-penggusur-youtuber-ferdian-paleka-ke-penjara

Ali, I. (2023, March 7). Police Arrests Multiple Suspects as Online Betting on Psl Matches Runs Rampant. Propakistani. https://Propakistani.Pk/2023/03/07/Police-Arrests-Multiple-Suspects-As-Online-Betting-On-Psl-Matches-Runs-Rampant/

Amoah-Nuamah, J., Agyemang-Duah, W., Mensah, B., & Opoku, B. (2023). University students’ reasons and attitudes towards online gambling and its implication on their lives. Journal of Gambling Studies, 39(1), 203-224. https://doi.org/10.1007/s10899-022-10143-5

Andrie, E. K., Tzavara, C. K., Tzavela, E., Richardson, C., Greydanus, D., Tsolia, M., & Tsitsika, A. K. (2019). Gambling involvement and problem gambling correlates among European adolescents: result from the European Network for Addictive Behavior study. Social Psychiatry and Psychiatric Epidemiology, 54, 1429-1441. https://doi.org/10.1007/S00127-019-01706-W

Ardiansyah, F., & Wahyu, A. (2024). Kedekatan Judi dengan Layanan Benda Acak Gacha (Lootbox) pada Video Game. Jurnal Mahasiswa Kreatif, 2(1), 86-90.

Bestari, N.P. (2023, September 7). Sederet Website Pemerintah Pernah Jadi Korban Judi Online. Cnbc Indonesia. CNBC Indonesia. Retrieved October 25, 2023, from https://www.cnbcindonesia.com/tech/20230907073002-37-470178/sederet-website-pemerintah-pernah-jadi-korban-judi-online

Budiman, R., Romadini, N. A., Aziz, M. A. H., & Pratama, A. G. (2022). The Impact of Online Gambling Among Indonesian Teens and Technology. IAIC Transactions on Sustainable Digital Innovation, 3(2), 162-167. https://doi.org/10.34306/itsdi.v3i2.559

Campbell, C., & Farrell, J. R. (2020). More than meets the eye: The functional components underlying influencer marketing. Business Horizons, 63(4), 469-479. https://doi.org/10.1016/j.bushor.2020.03.003

Casaló, L. V., Flavián, C., & Ibáñez-Sánchez, S. (2020). Influencers on Instagram: Antecedents and consequences of opinion leadership. Journal Of Business Research, 117, 510-519. https://doi.org/10.1016/j.jbusres.2018.07.005

CNBC Indonesia. (2023, September 25). PPATK: 78% Penjudi Online Berpenghasilan di Bawah Rp 100 Ribu. CNBC Indonesia. Retrieved October 24, 2023, from https://www.cnbcindonesia.com/news/20230925115129-8-475252/ppatk-78-penjudi-online-berpenghasilan-di-bawah-rp-100-ribu

CNN Indonesia. (2023, September 1). Polri Tangkap 866 Tersangka Judi Online dari 685 Kasus Sejak 2022. CNN Indonesia. Retrieved from https://www.cnnindonesia.com/nasional/20230831140426-12-992945/polri-tangkap-866-tersangka-judi-online-dari-685-kasus-sejak-2022

CNN Indonesia. (2023, September 6). Alasan Kominfo Mau Jadikan Wulan Guritno Jadi Duta Anti-Judi Online. CNN Indonesia. Retrieved October 25, 2023, from https://www.cnnindonesia.com/teknologi/20230905205228-192-995225/alasan-kominfo-mau-jadikan-wulan-guritno-jadi-duta-anti-judi-online

Denzin, N. K., & Lincoln, Y. S. (2011). The Sage Handbook of Qualitative Research. Sage.

Detik.com. (2012, July 10). Judi Online Kok Sulit Diberangus? Detik.com. Retrieved November 1, 2023, from https://inet.detik.com/cyberlife/d-1961891/judi-online-kok-sulit-diberangus

Dian, R. (2023, September 4). Indonesia Peringkat Satu Pemain Judi Slot Dan Gacor di Dunia Kalahkan Rusia | Narasi Tv. Narasi Tv. Retrieved October 24, 2023, from https://narasi.tv/read/narasi-daily/indonesia-peringkat-satu-judi-online

Fathorrahman. (2021). Politik Hukum Hierarki Peraturan Perundang-Undangan Indonesia. Hukmy: Jurnal Hukum, 1(1), 73-90. https://doi.org/10.35316/hukmy.2021.v1i1.73-90

French, M., Tardif, D., Karouz, S., & Savard, A. C. (2021). A governmentality of online gambling: Quebec's contested Internet gambling website blocking provisions. Canadian Journal of Law and Society, 36(3), 483-504. https://doi.org/10.1017/Cls.2021.9

Fitrianti, R., Fajarwati, N. K., Susilawati, E., Endayani, E., & Amelia, A. (2024). Construction of News Headlines in Influencing Public Opinion: A Study of Hypodermic Theory: A Study of Hypodermic Theory. Journal of Law Science, 6(2), 309-318. https://doi.org/10.35335/jls.v6i2.5055

Gideon, A. (2023, September 23). Deretan Artis Terseret Kasus Judi Online, Bikin Video 1 Menit Dibayar Hingga Rp 100 Juta. Retrieved October, 25, 2023, from https://www.liputan6.com/bisnis/read/5406394/deretan-artis-terseret-kasus-judi-online-bikin-video-1-menit-dibayar-hingga-rp-100-juta

Gunawan, M. S., Mujahidah, N., Azizah, N., & Sofyan, S. (2023). Pertanggungjawaban Hukum Platfom Media Sosial terhadap Promosi Judi Online. Jurnal Plaza Hukum Indonesia, 1(2), 213-227.

Hasibuan, E. S. (2023). The Police Are Indecisive: Online Gambling is Rising. Facts About the Eradication of Online Gambling in the Field. Journal Of Social Research, 2(10), 3365-3370. https://doi.org/10.55324/josr.v2i10.1405

Insert. (2023, September 5). Diduga Promosi Judi Online, Wulan Guritno dan 25 Artis Dipolisikan. Insertlive. Retrieved October 31, 2023, from https://www.insertlive.com/hot-gossip/20230904203213-9-318347/diduga-promosi-judi-online-wulan-guritno-dan-25-artis-dipolisikan

Irawan, G., & Ramadhan, A. (2023). National Cyber and Encryption Agency Strategy in Overcoming Online Gambling Problems Based on Cyber Crime Perspective in Indonesia. Siq: Social Issues Quarterly, 1(4), 854-867.

Jin, S. V., Ryu, E., & Muqaddam, A. (2021). I trust what she's# endorsing on Instagram: moderating effects of parasocial interaction and social presence in fashion influencer marketing. Journal of Fashion Marketing and Management: An International Journal, 25(4), 665-681. https://doi.org/10.1108/JFMM-04-2020-0059

Kominfo (2020). Peraturan Menteri Komunikasi dan Informatika Nomor 5 Tahun 2020 tentang Penyelenggara Sistem Elektronik Lingkup Privat. Retrieved from https://jdih.kominfo.go.id/produk_hukum/view/id/759/t/peraturan+menteri+komunikasi+dan+informatika+nomor+5+tahun+2020

Kominfo. (2022, August 22). Penanganan Judi Online Oleh Kementerian Komunikasi dan Informatika. Kementerian Komunikasi Dan Informatika. Retrieved October 25, 2023, from https://www.kominfo.go.id/content/detail/43834/siaran-pers-no-340hmkominfo082022-tentang-penanganan-judi-online-oleh-kementerian-komunikasi-dan-informatika/0/siaran_pers

Kurniawan, M. Y., Siregar, T., & Hidayani, S. (2022). Penegakan Hukum oleh Polri terhadap Pelaku Tindak Pidana Judi Online (Studi pada Kepolisian Daerah Sumatera Utara). Arbiter: Jurnal Ilmiah Magister Hukum, 4(1), 28-44. https://doi.org/10.31289/arbiter.v5i1.1671

Kusumo, D. N., Ramadhan, M. R., & Febrianti, S. (2023). Maraknya Judi Online Di Kalangan Masyarakat Kota Maupun Desa. Jurnal Perspektif, 2(2), 225-232. https://10.30812/fundamental.v4i2.3293

Lee, S., & Kim, E. (2020). Influencer marketing on Instagram: How sponsorship disclosure, influencer credibility, and brand credibility impact the effectiveness of Instagram promotional post. Journal Of Global Fashion Marketing, 11(3), 232-249. https://doi.org/10.1080/20932685.2020.1752766

Leser, E. V., Rompis, T., & Muaja, H. S. (2021, 03 01). Informasi Atau Dokumen Elektronik yang Memiliki Muatan Perjudian. Lex Crimen, Vol.10(No.2), 247.

Mallasak. (2023, October 12). Marsha Minta Maaf Usai Buat Gaduh Terkait Saweran Dari Judi Online. Esports Id. Retrieved October 25, 2023, from https://esports.id/mobile-legends/news/2023/10/24b7e056016caf9dd296647bf0d59905/marsha-minta-maaf-usai-buat-gaduh-terkait-saweran-dari-judi-online

Marionneau, V., Ruohio, H., & Karlsson, N. (2023). Gambling harm prevention and harm reduction in online environments: a call for action. Harm Reduction Journal, 20(92), 1-9. https://doi.org/10.1186/s12954-023-00828-4

McMenemy, D. (2022). Internet Access and Bridging the Digital Divide: The Crucial Role of Universal Service Obligations in Telecom Policy. In M. Smits (Ed.), Information for a Better World: Shaping the Global Future (Vol. 13192, pp. 122–134). Springer International Publishing. https://doi.org/10.1007/978-3-030-96957-8_12

Megayani, M., & Marlina, E. (2019). Pengaruh Celebrity Endorsement terhadap Purchase Intention melalui Brand Image sebagai Variabel Intervening. Jurnal Akuntansi dan Manajemen, 16(01), 175–193.https://doi.org/10.36406/jam.v16i01.277

Miller, H. E., Thomas, S. L., Smith, K. M., & Robinson, P. (2016). Surveillance, responsibility and control: An analysis of government and industry discourses about “problem” and “responsible” gambling. Addiction Research & Theory, 24(2), 163–176. https://doi.org/10.3109/16066359.2015.1094060

Moreno, A., Navarro, C., Tench, R., & Zerfass, A. (2015). Does social media usage matter? An analysis of online practices and digital media perceptions of communication practitioners in Europe. Public Relations Review, 41(2), 242–253. https://doi.org/10.1016/j.pubrev.2014.12.006

Muhamad, N. (2023, September 27). Tren Judi Online di Indonesia Terus Meningkat, Nilainya Tembus Rp100 T pada 2022. Katadata. Retrieved November 1, 2023, from https://databoks.katadata.co.id/datapublish/2023/09/27/tren-judi-online-di-indonesia-terus-meningkat-nilainya-tembus-rp100-t-pada-2022

Mursid, F. (2022, July 19). Terbaru, Instagram dan Facebook Sudah Terdaftar di Pse Privat. Republika. Retrieved from https://news.republika.co.id/berita/rf9eca328/terbaru-instagram-dan-facebook-sudah-terdaftar-di-pse-privat

Nafila, H., Setiawan, D. A., & Izadi, F. F. (2022). Kajian Komparasi atas Tindakan Endorse (Promosi) Judi Online dalam Perspektif Hukum Pidana Positif dan Hukum Pidana Islam. Bandung Conference Series: Law Studies, 2, 183-188.

Napoli, P. M. (2001). Foundations Of Communications Policy: Principles and Process in The Regulation of Electronic Media. Hampton Press.

Nasip, Yuliartini, N. P. R., & Mangku, D. G. S. (2020). Implementasi Pasal 14 Ayat (1) Undang-Undang Nomor 12 Tahun 1995 tentang Pemasyarakatan terkait Hak Narapidana Mendapatkan Remisi di Lembaga Pemasyarakatan Kelas Ii B Singaraja. Jurnal Komunikasi Hukum, 6(2), 560-574.

Nono, I. Y., Dewi, A. A. S. L., & Seputra, I. P. G. (2021). Penegakan Hukum Terhadap Selebgram yang Mempromosikan Situs Judi Online. Jurnal Analogi Hukum, 3(2), 235–239. https://doi.org/10.22225/ah.3.2.2021.235-239

Nurdiana, M., Aisyah, N., & Ilham, S. N. (2022). Fenomena Judi Online di Daerah Jakarta Selatan. Jurnal Perspektif, 2(1), 105-110.

Paramartha, P. P. R., Dewi, A. A. S. L., & Seputra, I. P. G. (2021). Sanksi Pidana terhadap Para Pemasang dan Promosi Iklan Bermuatan Konten Judi Online. Jurnal Preferensi Hukum, 2(1), 156-160. https://doi.org/10.22225/jph.2.1.3062.156-160

Permatasari, A., & Bahar, R. F. (2023, September 3). Wulan Guritno Ngaku Jadi Korban, Tak Tahu yang Dipromosikan Judi Online. Viva. Retrieved November 1, 2023, from https://www.viva.co.id/showbiz/gosip/1633681-wulan-guritno-ngaku-jadi-korban-tak-tahu-yang-dipromosikan-judi-online

Qiarasyifa, S. (2020, November 30). Endorsement di Kalangan Influencer Media Sosial – Dikom Ugm. Dikom UGM. Retrieved November 1, 2023, from https://dikom.fisipol.ugm.ac.id/endorsement-di-kalangan-influencer-media-sosial/

Ramadhan, A. (2023, October 5). Youtuber Ferry Irwandi terkait Aktivitas Judi Online: Mayoritas Pemain Berada pada Kelas Bawah. Serambinews.Com. Retrieved November 1, 2023, from https://aceh.tribunnews.com/2023/10/05/youtuber-ferry-irwandi-terkait-aktivitas-judi-online-mayoritas-pemain-berada-pada-kelas-bawah

Rizkinaswara, L. (2022, August 4). Kominfo Telah Blokir 534.183 Situs Judi Online – Ditjen Aptika. Ditjen Aptika. Retrieved November 1, 2023, from https://aptika.kominfo.go.id/2022/08/kominfo-telah-blokir-534-183-situs-judi-online/

Rohmy, A. M., Suratman, T., & Nihayaty, A. I. (2021). UU ITE dalam Perspektif Perkembangan Teknologi Informasi dan Komunikasi. Dakwatuna: Jurnal Dakwah Dan Komunikasi Islam, 7(2), 309. https://doi.org/10.54471/dakwatuna.v7i2.1202

Rosana, E. (2014). Kepatuhan Hukum sebagai Wujud Kesadaran Hukum Masyarakat. Jurnal Tapis, 10(1), 2-3.

Sánchez-Fernández, R., & Jiménez-Castillo, D. (2021). How social media influencers affect behavioural intentions towards recommended brands: the role of emotional attachment and information value. Journal of Marketing Management, 37(11-12), 1123-1147. https://doi.org/10.1080/0267257X.2020.1866648

Sanusi, I. (2022, September 14). Dana, Ovo, Linkaja, dan Gopay Diduga Ikut Fasilitasi Judi Online. Belasting.Id. Retrieved November 1, 2023, from https://www.belasting.id/ekonomi/79117/dana-ovo-linkaja-dan-gopay-diduga-ikut-fasilitasi-judi-online/

Schouten, A. P., Janssen, L., & Verspaget, M. (2020). Celebrity vs. Influencer endorsements in advertising: The role of identification, credibility, and Product-Endorser fit. International Journal of Advertising, 39(2), 258–281. https://doi.org/10.1080/02650487.2019.1634898

Scott, S., Hughes, P., Hodgkinson, I., & Kraus, S. (2019). Technology adoption factors in the digitization of popular culture: Analyzing the online gambling market. Technological Forecasting and Social Change, 148, 119717. https://doi.org/10.1016/j.techfore.2019.119717

Sitompul, M. M., Ablisar, M., Hamdan, M., & Leviza, J. (2014). Kebijakan Kriminal dalam Penanggulangan Tindak Pidana Judi Online yang Dilakukan Markas Besar Kepolisian Republik Indonesia (Mabes Polri). USU Law Journal, 2(2), 187-200.

Snyder, H. (2019). Literature review as a research methodology: An overview and guidelines. Journal of Business Research, 104, 333–339. https://doi.org/10.1016/j.jbusres.2019.07.039

The Current. (2022, December 12). Lahore Police Arrests Three People Involved in Online Gambling. The Current. Retrieved from https://thecurrent.pk/online-gambling-pakistan/

Zaenudin, F. R., & Faridah, H. (2022). Pertanggungjawaban Pidana terhadap Afiliator Aplikasi Opsi Biner Ilegal dalam Hukum Pidana Indonesia. Jurnal Hukum Sasana, 8(1), 163-174.

Zaenuri, A. (2017). Teknik komunikasi persuasif dalam pengajaran. JALIE; Journal of Applied Linguistics and Islamic Education, 1(1), 41-67.

Zurrohman, A., Astuti, T. M. P., & Sanjoto, T. B. (2016). Dampak Fenomena Judi Online terhadap Melemahnya Nilai-Nilai Sosial pada Remaja (Studi di Campusnet Data Media Cabang Sadewa Kota Semarang). Journal Of Educational Social Studies, 5(2), 156-162.

Share

COinS