•  
  •  
 

JURNAL KOMUNIKASI INDONESIA

Abstract

Baduy is a tribe that adheres to ancestral traditions, a social system based on cultural values, beliefs, and rules passed down for generations. Nevertheless, they are now touched by digitalization. This study considers challenges, difficulties, and potential advantages when communities, especially women in remote, rural, non-electrified homes, are equipped with fundamental communication technology knowledge and competence. It aims to identify critical factors and trends of indigenous Baduy women's participation in ICT and examines the practices enabling women's participation in social media. Primary data of research is the result of observation and in-depth interviews, while secondary data is the result of documentation. This research is based on the theory of technology domestication, which emphasizes the role of users in making media technology usable in their daily context. The empirical and qualitative fieldwork data results reveal how indigenous Baduy women construct their sense of reality in the vortex of digital transformation while struggling to maintain their traditional culture. Findings are presented with a discussion of the implications and challenges for new media uses as a means of cultural production for alternative, more socially oriented purposes.

References

Admgeografi. (2019, June 18). PKM PSH “Local Wisdom Pikukuh Sapuluh Suku Baduy dalam Konservasi Lingkungan Budaya Desa Kanekes”. http://geografi.unnes.ac.id/2019/06/18/pkm-psh-local-wisdom-pikukuh-sapuluh-suku-baduy-dalam-konservasi-lingkungan-budaya-desa-kanekes/. 

Agger, B. (2011). iTime: Labour and life in a smartphone era. Time & Society, 20(1), 119–136. https://doi.org/10.1177/0961463X10380730

Asumsi (2021, September 1). Distrik: Buah manis jaga kekayaan leluhur suku baduy. https://www.youtube.com/watch?v=ywt_33y00iY

Bourdieu, P. (1986) The forms of capital. In Richardson, J. (ed) Handbook of Theory and Research for the Sociology of Education. New York: Greenwood.

Castells, M. (1989). The informational city: Information technology, economic restructuring, and the urban-regional process (1st ed.). Oxford: Blackwell.

Croteau, D. & Hoynes, W. (2014). Sedia/society: industries, images, and audiences (5th ed.). Thousand Oaks, CA: SAGE Publications, Inc.

Deuze, M. (2006). Ethnic media, community media, and participatory culture. Journalism, 7(3), 262–280. https://doi.org/ 10.1177/1464884906065512

Delwiche, A. & Henderson, J.J. (2013). The Participatory Cultures Handbook (1st ed.). New York: Routledge

Deuze, M. (2006). Participation, remediation, bricolage: Considering principal components of a digital culture. The Information Society, pp. 22, 63–75. https://doi.org/10.1080/01972240600567170

Duff, A. S. (2022). Castells versus bells: A comparison of two grand theorists of the information age. European Journal of Social Theory, 25(3). 1–19. https://doi.org/10.1177/13684310221099

Flew, T. (2014). New media (4th ed.). Melbourne, Australia: Oxford University Press

Fuchs, C. (2015). Culture and economy in the age of social media (1st ed.). New York: Routledge

Fuchs, C. (2019). M. N. Roy and the Frankfurt School: Socialist humanism and the critical analysis of communication, culture, technology, fascism, and nationalism. Triple C: Communication, Capitalism & Critique, 17(2). 249–286. https://doi.org/10.31269/triplec.v17i2.1118

Griffin, E., Ledbetter, A. & Sparks, G. (2019). A first look at communication theory (10th ed.). New York: McGraw-Hill Education.

Haddon, L. (2016). Domestication and the media. International Encyclopedia of Media Effects, n Rössler, P. (Ed.). New Jersey: Willey-Blackwell.

Hall, S. (2003). The work of representation. Representation:  Cultural Representations and Signifying Practices In Hall, S. (Ed.). London: Sage Publication Ltd.

Hanna, K. T. (2021). Digital divide. https://www.techtarget.com/whatis/definition/digital-divide#:~:text=The%20digital%20divide%20is%20a,personal%20computers%20and%20internet%20connectivity.

Hartmann, M. (2020). (The domestication of) Nordic domestication? Nordic Journal of Media Studies. 2(1), 47–57. https://doi.org/10.2478/njms-2020-0005 

Hynes, D., & Richardson, H. (2009). What is domestication theory for information systems research?. Handbook of research on contemporary theoretical models in information systems. IGI Global. 10.4018/978-1-60566-659-4.ch027

Indotelko (2016, July 24). Telkom bawa dunia ke genggaman masyarakat baduy. https://www.indotelko.com/read/1469333184/telkom-dunia-masyarakat-baduy

Indotelko (2016, November 23). Berkat internet, mereka bukan lagi suku primitif. https://www.indotelko.com/liputan-khusus/drive-test/read/1479853683/mereka-bukan-lagi-suku-primitif

ITU (2021), ICT Facts and Figures 2021. https://www.itu.int/en/ITU-D/Statistics/Pages/facts/default.aspx

Jenkins, H. et al. (2009). Confronting the challenges of participatory culture: media education for the 21st century. Chicago, IL: John D. and Catherine T. MacArthur Foundation.

Levy, P. (1997). Collective Intelligence: Mankind’s emerging world in cyberspace (1st ed.). New York: Plenum Trade.

Littlejohn, S.W., Foss, K.A, Oetzel, J.G. (2017). Theories of human communication (11th ed.). Long Grove, IL: Waveland Press, Inc.

Kemenkominfo (2022, January 20). Budaya digital membaik, indeks literasi digital Indonesia meningkat. https://kominfo.go.id/content/detail/39488/siaran-pers-no-15hmkominfo012022-tentang-budaya-digital-membaik-indeks-literasi-digital-indonesia-meningkat/0/siaran_pers

Krieger-Boden, C. and Sorgner, A. (2018). Labor market opportunities for women in the digital age. Economics: The Open-Access. Economics E-Journal, 12(1), 1–8. http://dx.doi.org/10.5018/economics-ejournal.ja.2018-28

Mosco, V. (2017). Becoming digital: toward a post-internet society (1st ed.). Wagon Lane, UK: Emerald Publishing Limited.

Mulyana (2021, September 9). Orang baduy pun kini sudah 'digitalisasi'. https://banten.antaranews.com/berita/184517/orang-baduy-pun-kini-sudah-digitalisasi

Muntaha, P. Z. & Runturambi, A.J.S. (2020). The local wisdom of Baduy reviewed from the perspective of SDGS concepts (Research in the indigenous people of Baduy, Lebak, Banten). International Journal of Advanced Research (IJAR). 8(3), 91-101. https://doi.org/10.21474/IJAR01/10602.

Rosenfeld, K. N. (2015). Terms of the digital age: Realities and cultural paradigms. In Yildiz, M. N. & Kingwee, J. Handbook of Research on Media Literacy in the Digital Age. North Dakota, USA: IGI Publisher.

Strinati, D. (2016). Apakah Posmodernisme itu? dalam Popular Culture: Pengantar Menuju Teori Budaya Populer (Sunardi, S. Terjemahan). Yogyakarta: Pustaka Promethea.

Setijadi N. N. (2019). The architecture of facework in an intercultural virtual work team. Jurnal Komunikasi Indonesia, 8(2), 114-123. https://doi.org/10.7454/jki.v8i2.11241

Setijadi, N. N. (2021). Covid-19 Pandemic A Year Later: An Academics Reflection. Voices of the Pandemic, An Anthology (1st Ed.). Tangerang, Indonesia: UPH Press.

Taylor, L. (2018). As technology advances, women are left behind in digital divide. Thomson-Reuters foundation. https://www.reuters.com/journalists/lin-taylor.

Williams, R. (1981). The Sociology of culture (1st ed.). Chicago: IL University of Chicago Press.

Wood, J.T., Fixmer-Oraiz, N. (2019). Gendered lives communication, gender, and culture (13th ed.). Boston, MA: Wadsworth, Cengage Learning.

Download

Share

COinS