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JURNAL KOMUNIKASI INDONESIA

Monica Yusnita

Abstract

This study was conducted to determine the relationship between the exposure level to HIV/AIDS information on social media and the knowledge level, attitude and behaviour in preventing the risk of HIV/AIDS transmission among adolescents. The research applieds a quantitative approach, survey techniques, descriptive statistical analysis and Partial-least Square Structural Equation Model (SEM) analysis. The samples in this study were 375 Bongas teenagers aged 13-24 years old who accessed the @sobat repro social media account. The results of the study show that most teenagers get high exposure to social media. Bongas teenagers have a good level of knowledge about HIV/AIDS and supportive attitude towards HIV/AIDS prevention. Most of the Bongas youths have positive HIV/AIDS prevention behaviours. Social media exposure has a significant effect on knowledge of HIV/AIDS. However, exposure to social media has no significant effect on attitudes and behaviour to prevent HIV/AIDS. Knowledge has a significant effect on attitudes and behaviour to prevent HIV/AIDS. Attitudes towards HIV/AIDS also have a significant effect on prevention behaviour. Social media exposure has a significant effect on knowledge-mediated prevention behaviour.

Bahasa Abstract

Penelitian ini dilakukan untuk mengetahui adanya hubungan tingkat paparan informasi HIV/AIDS di sosial media dengan tingkat pengetahuan, sikap dan perilaku dalam pencegahan resiko penularan HIV/AIDS di kalangan remaja. Metode penelitian dilakukan dengan pendekatan kuantitatif, teknik survei, analisis statistik deskriptif dan analisis Partial-least Square Structural Equation Model (SEM). Sampel dalam penelitian ini merupakan 375 remaja Bongas yang berusia 13-24 tahun yang mengakses akun media sosial @sobat repro. Dari hasil penelitian menunjukkan bahwa sebagian besar remaja mendapatkan paparan media sosial yang tinggi. Remaja Bongas memiliki tingkat pengetahuan mengenai HIV/AIDS yang baik. Remaja Bongas memiliki sikap mendukung terhadap pencegahan HIV/AIDS. Sebagian besar remaja Bongas memiliki perilaku pencegahan HIV/AIDS yang positif. Paparan media sosial berpengaruh signifikan terhadap pengetahuan HIV/ AIDS. Namun paparan media sosial tidak berpengaruh signifikan terhadap sikap dan perilaku pencegahan HIV/AIDS. Pengetahuan berpengaruh signifikan terhadap sikap dan perilaku pencegahan HIV/AIDS. Sikap mengenai HIV/AIDS juga berpengaruh signifikan terhadap perilaku pencegahan. Paparan media sosial berpengaruh signifikan terhadap perilaku pencegahan yang dimediasi pengetahuan.

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