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Abstract

As a powerful medium to persuade people to buy a product or service, ads have long been used in many forms. This study attempts to understand the language use and graphic design of comic as one of the ads forms in Jakarta-based Indonesian media, particularly in the period of 1940-1960s. By employing different approaches in Linguistic Anthropology, Mass Communication and Graphic Design, the findings show a close relationship between the language and the graphic design of the ads with the society who consumed them as well as a trend towards informal language use and popular culture.

References

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MAJALAH

Komik (l.a): Iklan obat Quina Laroche, Sin Po, 1939. Komik (l.b): Iklan obat Quina Laroche, Sin Po, 1939.

Komik (2.a): Iklan sabun lux, Star Magazine, April, 1940. Komik (2.b): lklan sabun lux, Star Magazine, Juni, 1940.

Komik 3: Iklan Tablet Moerni, Star Magazine, Agustus, 1940. Komik 4: Iklan Quaker Oats, Star Magazine, Juni, 1940.

Komik (5.a): Iklan mentega Palmboom, Kedaulatan Rakyat, Maret, 1951. Komik (5.b): Iklan mentega Palmboom, Kedaulatan Rakyat, April, 1951. Komik (5.c): Iklan mentega Palmboom, Kedaulatan Rakjat, 1951. Komik (5.d): Iklan mentega Palmboom, Kedaulatan Rakjat, 1951. Komik (5.e): Iklan mentega Palmboom, Kedaulatan Rakyat, 1951. Komik 6: Ik lan Antene radio PAB, Star Weekly, 1955. Komik (7.a): Iklan Gibbs, Star Magazine, 1955. Komik (7.b): Iklan Gibbs, Star Magazine, 1955.

Komik (8.a): Iklan mentega Blue Band: serial Si A Fuk, Star Weekly, Maret, 1955.

Komik (8.b): Iklan mentega Blue Band: serial Si A Fuk, Star Weekly, Desember, 1958. Komik (8.c): Iklan mentega Blue Band: serial Si A Fuk, Star Weekly, 1957. Komik (9.a): Iklan toko pakaian Lay Oen, Star Weekly, 1959. Komik (9.b): Iklan toko pakaian Lay Oen, Star Weekly, 1959.

Komik 10: Iklan sirup obat untuk anak-anak Calcivit, Pantjawarna, Mei, 1964.

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