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References

Barthes, Roland (1957), Mythologies. Paris: Editions du Seuil.

Gottdiener, L. (1995), Postmodern Semiotics: Material culture and the Forms of Postmodern Life. Cambridge, Massachusetts: Blackwell Publishers.

Husen, Ida Sundari (1997), “ Papan Nama Usaha Pedagang Menengah dan Kecil. Studi Kebahasaan”, Makara No.1 seri C, 2 Juni 1997, h. 25-37.

Molino, Jean (1982), “Le Nom Propre” Langages No. 66, h. 5-120. Paris: Larousse.

Sudjiman, Panuti dan Aart van Zoest (1992), Serba Serbi Semiotika. Jakarta: PT. Gramedia Pustaka Utama.

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