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Abstract

The study aims to upcycle used jute sacks into fashion accessories for sub-Saharan Africa, particularly Nigeria. The approach employs innovative design techniques and manufacturing processes that improve both the aesthetic appeal and environmental impact of jute products. To achieve the study's objectives, a design and development research approach was used to support an iterative process. A structured interview guide collected data from fifteen respondents. The study used thematic analysis by coding both open and axial codes, which were selected and grouped according to the objective to reach the final results before interpreting and translating the findings into a developed design that was later produced. The study collaborates with local artisans to create and promote the items after evaluating market trends and consumer preferences for eco-friendly products. The study found that incorporating jute fibre into the production of bags and shoes promotes environmental sustainability and increases demand for sustainable fashion, while also strengthening local economies through job creation. Its focus on upcycling and sustainability may help encourage eco-conscious consumerism through circular production models. It used old jute sacks as a material resource, potentially inspiring other designers and researchers to explore alternative materials suitable for the climate. The study's findings could inspire innovative fashion designs that incorporate repurposed materials. The study recommends that policymakers consider producing weather- and eco-friendly fashion accessories for the sub-Saharan region. Practitioners may also view this research as a viable commercial opportunity. Additionally, the study suggests that scholars explore ways to improve smart fashion design for enhanced functionality.

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